Director of Marketing Strategy

Position Overview We are seeking an experienced Marketing Strategy Director to formulate and drive the company's overall marketing strategy, supporting brand development, market expansion, customer growth, and the achievement of business objectives. This role involves integrating market research, customer data, competitive analysis, and business performance metrics to develop medium\- to long\-term marketing plans. The Director will collaborate with sales, product, customer experience, and operations teams to ensure marketing resources align with the company's overall business direction. Key Responsibilities Develop the company's annual and medium\- to long\-term marketing strategies and plans. Analyze market trends, industry shifts, the competitive landscape, and customer needs. Define target markets, customer segments, and market positioning strategies. Formulate marketing priorities and resource allocation plans based on business objectives. Evaluate the business performance of various marketing channels, campaigns, and promotional initiatives. Collaborate with the sales team to develop marketing plans that support business growth. Partner with product and customer teams to translate market and customer feedback into marketing strategies. Oversee the planning, coordination, execution, and performance evaluation of key marketing projects. Establish marketing Key Performance Indicators (KPIs) and continuously track and analyze marketing results. Supervise market research, competitive analysis, and marketing data analysis activities. Provide senior management with insights on market trends, marketing performance, and strategic recommendations. Drive cross\-functional marketing projects, ensuring execution stays on schedule and within budget. Adjust marketing strategies in a timely manner based on market conditions and business performance. Qualifications Bachelor’s degree or higher in Marketing, Business Administration, Communications, Economics, or a related field. Over 17 years of experience in marketing strategy, market planning, or related areas. Proven experience in developing annual and long\-term marketing strategies. Familiarity with market research, customer segmentation, competitive analysis, and marketing performance management. Strong data analysis and business judgment capabilities. Ability to translate market insights into clear, actionable marketing plans. Excellent cross\-functional communication and project management skills. Ability to clearly present analysis results and strategic recommendations to senior management. Pay: $160,000\.00 \- $200,000\.00 per year Benefits: * 401(k) * 401(k) matching * 403(b) * Dental insurance * Employee assistance program * Flexible schedule * Health insurance * Health savings account * Paid time off * Professional development assistance * Retirement plan * Vision insurance Work Location: Remote