Customer Insights Analyst

**Customer Insight Analyst** **Up to €70K \+ 10% bonus** **South Dublin \| Hybrid** IT Search has partnered with a growing Irish business to find a **Customer Insight Analyst** to join their marketing team. This is a **brand\-new role** as the business moves towards a more **data\-led, personalised approach to marketing** . You'll sit between Marketing, Data and CRM, turning customer behaviour and predictive insight into practical campaigns, customer journeys and next\-best\-action strategies. **You'll be responsible for:** * Owning behavioural segmentation and customer insight * Using propensity and predictive analytics to drive customer activity * Developing personalisation and next\-best\-action strategies * Analysing campaign and customer journey performance * Driving a strong test\-and\-learn approach * Working closely with Data, CRM and Marketing teams We're looking for someone with strong **SQL and customer analytics** experience, ideally with exposure to **segmentation, propensity modelling, predictive analytics, CRM or personalisation** . Python is useful but not essential. It's a great opportunity to join at the start of a significant shift towards **intelligence\-led marketing** , with genuine scope to shape how customer data is used across the business. **If this sounds like your next step, apply via the link or contact Graeme King at IT Search for a confidential chat.**