Marketing Manager

**About The Role** The role owns demand generation for a fast-growing technology company, translating product positioning into campaigns that reliably fill the pipeline and grow brand presence across B2B and B2C channels. The team is data-driven and hands-on: the role works directly with sales, product marketing, and design to plan, launch, and optimize multi-channel programs spanning paid media, email, SEO/SEM, content, and social — with clear ownership of CAC, conversion, and revenue contribution metrics. **Key Responsibilities** * Plan and execute integrated demand-generation campaigns across email, paid search, paid social, SEO, and organic content channels * Own campaign performance: define KPIs, build dashboards in GA4 and Tableau, and iterate on CAC, MQL-to-SQL conversion, and pipeline contribution * Manage and optimize SEM programs (Google Ads, LinkedIn Ads) including keyword strategy, bidding, and creative testing * Develop and maintain the editorial and campaign calendar; partner with writers and designers to ship assets on schedule * Run structured A/B and multivariate tests on messaging, landing pages, and email flows to lift funnel conversion * Operate marketing automation workflows in HubSpot or Marketo, including lead scoring, nurture tracks, and segmentation * Manage a multi-million-dollar media budget and agency/vendor relationships; report results to leadership quarterly **What We Are Looking For** * 4-7 years of marketing experience in B2B or B2C technology, with demonstrated pipeline or revenue impact * Hands-on expertise with marketing automation platforms (HubSpot, Marketo) and analytics tools (GA4, Looker, Tableau) * Direct experience running paid media programs at meaningful budget scale with measurable ROI * Strong SEO/SEM fundamentals: keyword research, on-page optimization, and search campaign management * Excellent copywriting and messaging instincts across email, ads, and landing pages * Comfortable working with sales leadership to define ICPs, target segments, and lead qualification criteria * Bonus: experience at a venture-backed SaaS or product-led-growth company; familiarity with ABM platforms (6sense, Demandbase); Tableau or SQL skills