Marketing Coordinator

Marketing Coordinator – Digital Marketing & Community Outreach **Company:** Andriacchi Law **Location:** Marquette / Ishpeming, Michigan **Job Type:** Part-Time **Pay:** $28.00–$32.00 per hour **Expected Hours:** Approximately 20–25 hours per week **Schedule:** Flexible weekday hours; hybrid with required in-person availability **Growth Opportunity:** Potential for increased compensation, hours, and full-time employment About Andriacchi Law Andriacchi Law is an established law firm serving Marquette County and Michigan's Upper Peninsula, with offices in Marquette and Ishpeming. Our practice areas include personal injury, criminal defense, and civil litigation. We are seeking an experienced, motivated, and results-oriented **Marketing Coordinator** to help grow the firm's presence, strengthen community and professional relationships, and attract qualified prospective clients. This is an opportunity for someone who enjoys developing marketing ideas but, more importantly, takes pride in the hands-on work necessary to turn those ideas into measurable results. **About the Position** The Marketing Coordinator will work directly with firm leadership to identify target markets, research marketing opportunities, develop practical marketing plans, and independently execute approved initiatives. The position combines digital marketing, local SEO, website content, traditional advertising, community outreach, and referral development. **This is a hands-on, execution-focused role with meaningful involvement in marketing strategy and planning.** We are not looking for someone whose primary objective is generating social media followers, impressions, or viral content. While social media is one component of our marketing efforts, our principal objective is to reach prospective clients, strengthen the firm's reputation, build valuable relationships, and generate measurable business results. The ideal candidate will be proactive, organized, resourceful, and capable of taking ownership of marketing projects from planning through completion without requiring constant direction or follow-up. **Key Responsibilities:** Marketing Planning & Execution * Collaborate with firm leadership to identify target markets, marketing opportunities, and priorities. * Research local market conditions, competitors, and opportunities for growth. * Help develop quarterly marketing plans with clear objectives, timelines, and proposed budgets. * Independently execute approved marketing initiatives and campaigns. * Maintain a marketing calendar and an organized project-tracking system. * Recommend creative, practical, and cost-effective marketing ideas. * Coordinate marketing projects from initial planning through implementation and evaluation. * Provide regular progress updates and proactively identify opportunities for improvement. Digital Marketing & Local SEO * Manage and optimize the firm's Google Business Profiles. * Help improve the firm's visibility in local search results throughout Marquette County and the Upper Peninsula. * Create, edit, and update website content, including practice area pages, blog posts, attorney biographies, and location-specific pages. * Assist with search engine optimization, keyword research, website improvements, and local business listings. * Draft, design, and schedule professional social media content. * Create marketing graphics and materials using Canva or similar tools. * Coordinate appropriate client review requests and monitor online reputation. * Monitor website traffic, search performance, and digital marketing results. * Assist with email newsletters, announcements, and other marketing communications. * Coordinate with outside website developers, SEO providers, designers, and advertising vendors as needed. Traditional Marketing, Community Outreach & Referral Development * Identify opportunities to build relationships with local businesses, professional organizations, and potential referral sources. * Research prospective referral contacts and coordinate introductory meetings, presentations, and networking opportunities for firm attorneys. * Maintain an organized database of professional contacts, outreach activities, and follow-up tasks. * Identify and coordinate appropriate sponsorships, community events, and local networking opportunities. * Help plan and organize the firm's participation in community activities and professional events. * Research traditional advertising opportunities, including billboards, radio, print advertising, direct mail, and local publications. * Obtain advertising quotes, coordinate approved campaigns, and track associated expenses. * Develop relationships with local chambers of commerce, business associations, and community organizations. * Identify cost-effective opportunities to increase awareness of Andriacchi Law throughout the Upper Peninsula. Marketing Performance & Reporting * Track marketing projects, activities, expenditures, and results. * Work with firm staff to improve tracking of prospective-client inquiries and referral sources. * Help evaluate which marketing channels generate qualified inquiries, consultations, and new clients. * Prepare concise monthly marketing reports summarizing completed initiatives, performance, and recommendations. * Monitor campaign costs and assist in evaluating marketing effectiveness and return on investment. * Identify underperforming marketing activities and recommend adjustments. * Participate in regular meetings with firm leadership to review progress and establish priorities. Required Qualifications * Previous experience in marketing, communications, advertising, public relations, business development, or a related field. * Strong writing, editing, and proofreading skills. * Excellent organizational skills and attention to detail. * Ability to independently manage multiple projects and consistently meet deadlines. * Demonstrated initiative and ability to turn ideas into completed projects. * Strong interpersonal and professional communication skills. * Confidence communicating with businesses, community organizations, and professional contacts. * Comfort using digital marketing tools and learning new software. * Ability to work independently while collaborating with firm leadership. * Willingness to perform hands-on marketing tasks across multiple channels. * Ability to maintain confidentiality and exercise sound professional judgment. * Ability to reliably work approximately 20–25 hours per week and attend required in-person meetings and local activities. Preferred Qualifications * Two or more years of relevant marketing experience. * Experience developing and executing marketing campaigns for a small business or professional services organization. * Familiarity with Google Business Profile, local SEO, and search engine marketing. * Experience with WordPress or other website content management systems. * Experience with Canva or similar graphic design software. * Familiarity with Google Analytics, Google Search Console, or Google Ads. * Experience coordinating community events, sponsorships, traditional advertising, or professional outreach. * Experience tracking leads, marketing performance, or campaign results. * Basic photography, video, or content production experience. * Experience marketing legal, financial, healthcare, or other professional services. **Prior law firm marketing experience is not required.** We are more interested in strong marketing judgment, demonstrated initiative, communication skills, and the ability to independently execute marketing initiatives. **What We're Looking For** The ideal candidate is a hands-on marketing professional who can think strategically while remaining focused on execution. You should enjoy researching opportunities, developing practical ideas, organizing projects, and completing the work necessary to implement them. You should be equally comfortable updating website content, coordinating a community event, contacting a potential professional referral source, researching advertising opportunities, improving a Google Business Profile, or evaluating the results of a campaign. We value measurable business results over superficial marketing metrics. **Success in this position means helping the firm reach the right prospective clients, strengthen valuable relationships, and consistently execute marketing initiatives that support sustainable growth.** What Success Looks Like During the first 90 days, the Marketing Coordinator will be expected to: * Become familiar with the firm's practice areas, target markets, and existing marketing activities. * Review current digital marketing, local SEO, advertising, and community outreach efforts. * Collaborate with firm leadership to develop a practical marketing plan with clear priorities and measurable objectives. * Establish and maintain a marketing calendar and organized project tracking system. * Begin implementing approved digital and traditional marketing initiatives. * Identify and organize potential community outreach and referral-development opportunities. * Establish consistent marketing reporting and progress updates. Performance will be evaluated based on initiative, execution, quality of work, progress toward established objectives, and contribution to the firm's marketing goals. Schedule & Work Arrangement This is a part-time position averaging approximately **20–25 hours per week**, with flexible scheduling during regular weekday business hours. The position offers a hybrid work arrangement. Some responsibilities may be performed remotely, but regular in-person availability is required for meetings, content gathering, coordination with attorneys, community outreach, and other firm activities. Applicants must be able to reliably work from or travel to the firm's Marquette and Ishpeming offices as needed. Occasional attendance at local events outside regular weekday hours may be requested with advance scheduling. Compensation & Growth Opportunity **Starting pay: $28.00–$32.00 per hour**, depending on qualifications and experience. We are looking for someone interested in developing a meaningful, long-term role with the firm. This position offers the potential for increased compensation, additional hours, and eventual full-time employment based on demonstrated performance, business needs, and the success of the firm's marketing initiatives. Advancement is not guaranteed. Office Locations **Ishpeming Office** 321 W Division St Ishpeming, MI 49849 **Marquette Office** 607 N 3rd St, Suite B Marquette, MI 49855 How to Apply Please submit your resume through Indeed. A traditional cover letter is not required. However, applicants should provide brief written responses to the following questions: **1. Marketing Strategy:** Andriacchi Law wants to increase qualified prospective-client inquiries for personal injury and criminal defense matters throughout Marquette County and the Upper Peninsula. What three marketing initiatives would you prioritize during your first 90 days, and why? **2. Marketing Effectiveness:** One marketing campaign generates 25,000 social media views but no identifiable prospective-client inquiries. Another generates 500 views and five qualified consultations. How would you evaluate these results, and what would you recommend doing next? **3. Marketing Execution:** Describe a marketing initiative or project that you personally helped plan and execute. What specific work did you perform, how did you organize the project, and what was the outcome? Applicants are encouraged to provide examples of previous marketing work, campaigns, writing, website content, or other relevant projects. **Andriacchi Law is an equal opportunity employer.** Pay: $28.00 - $32.00 per hour Expected hours: 20.0 – 25.0 per week Work Location: In person