Digital Marketing Specialist

**About The Role** The role drives digital acquisition and engagement across paid search, paid social, SEO, and lifecycle channels — turning budget into measurable traffic, conversions, and pipeline. Reporting to the Senior Marketing Manager, this position sits at the center of a well\-funded growth team where experiments ship weekly and performance data directly shapes strategy. **Key Responsibilities** * Plan, launch, and optimize paid campaigns across Google Ads, LinkedIn Ads, and Meta, managing budgets and bid strategies against CPA and ROAS targets * Own technical and content SEO: keyword research, on\-page optimization, and site audits using tools like SEMrush or Ahrefs * Build and run lifecycle email programs in HubSpot or Marketo, including segmentation, drip workflows, and deliverability monitoring * Manage landing pages and funnels in Webflow or WordPress, running A/B tests with tools like Optimizely or VWO * Build dashboards in GA4 and Looker Studio to report on channel performance, attribution, and funnel conversion to leadership * Develop and maintain the organic content calendar in partnership with content and design teams * Stay ahead of platform changes, algorithm updates, and emerging channels; test and recommend new tactics **What We Are Looking For** * 3\-6 years of hands\-on digital marketing experience in B2B or B2C tech environments * Proven track record managing paid media budgets of $50K\+/quarter with measurable ROI improvements * Deep proficiency with GA4, Google Ads, and at least one marketing automation platform (HubSpot, Marketo, or Pardot) * Working knowledge of SEO fundamentals, including technical audits, keyword strategy, and link building * Strong analytical skills: comfortable with attribution models, funnel metrics, and translating data into campaign decisions * Excellent written communication and the ability to manage multiple campaigns in parallel under tight deadlines * Bachelor's degree in marketing, communications, or related field (or equivalent practical experience). Bonus: experience with SQL or advanced analytics tools, marketing experience at a venture\-backed startup, or HTML/CSS basics for email and landing page work