Marketing Manager

**Marketing Manager** **Employment Type:** Full-time **Work Arrangement:** On-site **Compensation:** $80,000–$100,000 annually **About the Organization** A growing specialty healthcare organization is seeking a **Marketing Manager** to support and execute marketing initiatives focused on patient acquisition, brand awareness, engagement, and revenue growth. The organization operates in a fast-paced, premium, consumer-facing healthcare environment where patient experience, clinical excellence, and strong brand positioning are central to continued growth. **Position Overview** The Marketing Manager will be responsible for the **day-to-day execution, coordination, and performance of marketing initiatives** across digital and offline channels. This is a hands-on role for someone who can take marketing priorities and turn them into effective campaigns, content, partnerships, events, and patient acquisition initiatives while continuously tracking results. The ideal candidate combines creativity with a strong understanding of performance metrics and is comfortable working closely with providers, internal team members, external agencies, and leadership. **Key Responsibilities** * Execute marketing initiatives designed to increase **patient acquisition, engagement, retention, and revenue**. * Coordinate and optimize digital marketing efforts across channels such as **Google Ads, Meta Ads, social media, SEO, email, website, and other relevant platforms**. * Monitor campaign performance and track key metrics including **lead volume, conversion rates, patient acquisition cost (CAC), marketing ROI/ROMI, and revenue generated from marketing activities**. * Work closely with external marketing agencies and vendors to ensure campaigns are executed effectively and aligned with business priorities. * Coordinate with internal team members responsible for social media and content creation. * Develop and coordinate content that effectively communicates services, treatments, provider expertise, technology, and patient experience. * Partner directly with physicians and providers to develop accurate and compelling marketing around treatments and services. * Support social media initiatives, including patient education, provider content, before-and-after content, promotions, and brand storytelling. * Plan and support **events, partnerships, community initiatives, and other local marketing opportunities** that generate awareness and patient demand. * Support the launch and promotion of new services, treatments, technologies, and providers. * Maintain a consistent, premium brand experience across marketing channels and patient touchpoints. * Review marketing data regularly to identify opportunities to improve campaign performance and patient conversion. * Help evaluate which channels and initiatives are generating meaningful business results and recommend adjustments based on performance. * Ensure marketing activities and patient content follow appropriate **healthcare privacy/HIPAA considerations**, particularly when working with testimonials, photography, and before-and-after content. * Stay current with trends in aesthetics, beauty, wellness, social media, digital marketing, and premium consumer experiences. **Ideal Candidate** The ideal candidate has hands-on marketing experience in **aesthetic medicine, dermatology, plastic surgery, medspa, beauty, skincare, wellness, luxury, or another premium consumer-facing business**. **We are looking for someone who is:** * **Hands-on and execution-oriented**, while still able to think strategically. * Comfortable managing multiple campaigns and priorities simultaneously. * Experienced with digital marketing and consumer acquisition. * Data-driven and comfortable using marketing metrics to evaluate performance. * Creative and able to translate services and treatments into compelling consumer-facing messaging. * Comfortable collaborating directly with physicians, providers, agencies, and leadership. * Familiar with social media and content-driven consumer brands. * Highly organized and accountable for deadlines and results. * Adaptable and comfortable working in a growing, evolving organization. * Passionate about premium consumer experiences and brand quality. * Coachable and committed to continuous professional growth. **Preferred Qualifications** * Bachelor’s degree in Marketing, Communications, Business, or a related field. * **3–6+ years of relevant marketing experience**, preferably within aesthetics, dermatology, plastic surgery, medspa, beauty, skincare, wellness, luxury, or another consumer-facing industry. * Experience executing and measuring digital marketing campaigns. * Familiarity with **Google Ads, Meta Ads, SEO, social media, email marketing, website/content management, and marketing analytics**. * Experience working with external marketing agencies, vendors, or creative partners. * Experience supporting marketing across multiple locations, providers, or service lines is preferred. * Healthcare marketing experience and familiarity with HIPAA considerations is a strong advantage. Pay: $80,000.00 - $100,000.00 per year Benefits: * 401(k) * Health insurance * Paid time off * Tuition reimbursement Work Location: In person