Marketing Manager

Marketing Manager **TBA Company** The Opportunity An established company is seeking a Marketing Manager to turn strong content, products, and customer relationships into consistent business growth. This is a hands-on role for someone who can build a marketing plan and execute it. You’ll connect content, email, social media, paid advertising, and e-commerce into coordinated campaigns that strengthen the brand, grow our audience, and drive sales. We’re looking for someone who understands customers, respects authentic storytelling, and brings organization and follow-through to a fast-moving creative business. What You’ll Own **Marketing planning and execution** Build and manage a marketing calendar that aligns content releases, product launches, promotions, and seasonal opportunities. Set clear priorities, coordinate contributors, and keep projects moving from idea to launch. **E-commerce and customer retention** Manage marketing across our online store, including product messaging, promotional campaigns, and improvements to the shopping experience. Develop email campaigns and automated customer communications that encourage first purchases, repeat business, and long-term loyalty. **Content distribution and brand consistency** Work with creative contributors to turn photo, video, and storytelling assets into effective marketing across social media, email, the website, and advertising. Maintain a consistent brand voice and give each piece of content a clear purpose. **Paid advertising and performance** Manage paid media efforts directly or through external partners. Establish campaign goals and budgets, test creative and audiences, and track results to improve customer acquisition and return on marketing spend. **Audience and community growth** Build meaningful engagement with consumers. Coordinate relevant partnerships and promotional opportunities that expand our reach while protecting the credibility of the brand. **Reporting and accountability** Track sales, conversion rates, email performance, audience engagement, and campaign results. Provide clear reporting on what’s working, what needs to change, and where to focus next. What You Bring * Experience managing marketing for an e-commerce, consumer product, or lifestyle brand. * A track record of executing campaigns that produce measurable results. * Working knowledge of Shopify or a similar e-commerce platform, email marketing tools, Meta Ads, Google Ads, and Google Analytics. * Strong writing skills and the ability to adapt brand storytelling into effective product and promotional messaging. * Experience collaborating with photographers, video creators, designers, and outside marketing partners. * Strong organizational skills, including the ability to manage deadlines, budgets, and multiple projects. * The judgment to balance brand building with immediate sales goals. * A hands-on approach: you’re comfortable setting direction, doing the work, and taking responsibility for results. Experience with customer retention marketing, and content-driven commerce is especially valuable. Familiarity with design and video editing tools is a plus. What Success Looks Like * A clear marketing calendar with campaigns delivered on time. * Better coordination between content, product promotions, and the online shopping experience. * Growth in qualified website traffic, email engagement, and repeat purchases. * Clear visibility into marketing performance and spending. * Consistent, authentic messaging that builds customer trust and supports sales. Interested? Submit your résumé and a brief summary of relevant experience. Include one or two examples of campaigns you helped execute, your role in the work, and the results. The company’s identity and additional details will be shared with candidates selected to move forward. Pay: $52,000.00 - $69,700.00 per year Benefits: * Employee discount * Flexible schedule * Paid time off * Professional development assistance Work Location: Hybrid remote in Roseburg, OR 97471