Regional Marketing Manager, Life Sciences

Singleron Biotechnologies is an innovative life science tools company dedicated to applying groundbreaking single cell analysis technologies to research, clinical diagnosis, drug development, and health management. The company was founded in 2018 and currently has offices and laboratories in Germany, US, Singapore, and China offering products and services to 6000\+ labs in 30\+ countries . We are seeking a highly motivated Regional Marketing Manager, US to drive regional marketing strategy, demand generation, product positioning, and commercial growth across the United States. This role will work closely with the US sales team, global product management, application support, and external partners to translate global strategy into effective regional programs. The ideal candidate combines strong life\-science knowledge with practical B2B marketing experience and understands how to generate, nurture, and convert demand in the research tools and genomics market. The position will play a key role in increasing brand awareness, supporting pipeline generation, enabling the sales team, and strengthening engagement with academic, biotech, pharmaceutical, and core facility customers. **Key Responsibilities** Regional Marketing Strategy • Develop and execute the US regional marketing plan in alignment with global commercial priorities. • Identify key market segments, applications, customer groups, and geographic opportunities across the US. • Translate global product positioning into messaging and campaigns relevant to the US market. • Monitor competitor activities, market developments, customer needs, and emerging application trends. • Provide regular market insights and recommendations to global product management. **Demand Generation and Lead Management** • Plan and execute integrated campaigns to generate qualified leads and support pipeline growth. • Develop regional programs across email, digital marketing, webinars, conferences, workshops, social media, and account\-based marketing. • Work closely with sales to define target accounts, campaign priorities, and follow\-up processes. • Track campaign performance from lead generation through opportunity creation and revenue contribution. • Optimize activities based on lead quality, conversion rates, cost per lead, and pipeline impact. Events and Scientific Marketing • Lead the planning and execution of US conferences, exhibitions, workshops, seminars, customer events, and roadshows. • Develop local KOL and customer advocacy programs, including webinars, application stories, publications, and reference customers. **Product and Application Marketing** • Support product launches and application\-focused campaigns • Develop regionally relevant marketing materials, customer presentations, application content, and competitive positioning. • Collaborate with product management and application teams to convert technical capabilities into clear customer value propositions. • Collect structured customer and field feedback to support product strategy and future development. **Sales Enablement** • Partner closely with regional sales managers and account managers to support territory and account development. • Develop sales tools • Support strategic account campaigns and targeted outreach • Provide marketing support for new product introductions, promotions, and regional commercial initiatives. **Digital and Content Marketing** • Manage and localize US\-facing digital campaigns and content. • Support regional digital marketing activities. • Develop scientific and commercial content including application stories, customer publications, product campaigns, and thought\-leadership materials. • Ensure consistent messaging and branding across regional communication channels. Performance Management **Define and monitor regional marketing KPIs and keep improving** **Requirements:** • Master’s degree or higher in biology, biotechnology, molecular biology, genomics, life sciences, marketing, or a related discipline. • Advanced scientific degree such as PhD is a plus • Approximately 3\+ years of marketing experience in the life\-science tools, genomics, diagnostics, biotechnology, or related industry. • Experience with research instruments, sequencing, single\-cell technologies, molecular biology, or omics is highly desirable. • Strong understanding of the US academic, biotech, pharmaceutical, and life\-science research market. • Demonstrated experience in regional campaign development, lead generation, event marketing, and sales enablement. • Ability to understand technical scientific products and communicate their value clearly to different customer groups. • Experience working closely with sales teams and managing marketing\-to\-sales lead processes. • Strong project management and organizational skills. • Excellent written and verbal communication skills in English. • Comfortable working in an international and cross\-functional organization. • Ability to travel within the United States as required. **What we offer:** • Great single cell products and service that are tailored to research and clinical needs • Dynamic and attractive working environment and highly international team • Competitive and performance\-based remuneration • An open and strong career development path