Digital Marketing Manager

**Job Overview** **Position Summary:** FirstMed Health & Wellness is seeking a results-driven Digital Marketing Manager to develop and oversee digital marketing strategies that increase brand awareness, promote healthcare services, and strengthen community engagement. This role will manage digital campaigns across social media, email, website content, and digital advertising while analyzing performance metrics to optimize outreach and support FirstMed's mission of providing quality, accessible healthcare to the community. **Key Learning Objectives & Responsibilities:** * Handling strategic online initiatives * Leading marketing campaigns from the idea stage through to their execution and implementation * Monitoring and evaluating online media campaigns to keep them fresh and effective * Negotiating advertising contracts * Working with other department heads and staff to discuss plans and marketing strategies * Staying current with emerging opportunities in the digital marketing world * Publish and maintain product copy, imagery, video, specifications, downloads, and marketing assets. * Create and adapt graphics and imagery for web use. * Keep website and dealer-facing content current, accurate, organized, and visually polished. * Coordinate digital updates for product launches, promotions, events, partnerships, and company initiatives. * Perform routine SEO and content optimization, including metadata, links, imagery, and page organization. * Proactively identify outdated content, broken links, missing assets, and opportunities to improve the digital experience. * Design, build, test, schedule, and deploy email campaigns. * Turn approved messaging and campaign concepts into polished, visually engaging communications. * Create or adapt banners, graphics, product imagery, layouts, and calls to action. * Manage audience lists, segmentation, suppression lists, and campaign targeting. * Develop recurring dealer communications, forms, surveys, and basic automated email journeys. * Monitor opens, clicks, engagement, and other performance metrics and identify practical opportunities for improvement. **Qualifications & Expectations** * Bachelor's degree preferred * 3 years of experience in digital marketing, marketing communications, graphic design, content marketing, or a related role. * Demonstrated experience managing website content, email marketing, and organic social media. * Strong graphic design skills and a portfolio showing digital, social, email, web, or campaign work * Excellent command of typography, composition, hierarchy, spacing, imagery, and brand consistency. * Proficiency with Adobe Creative Cloud, particularly Photoshop, Illustrator, and InDesign, or comparable professional design tools. * Experience working in a Content Management System and Electronic Health Record System * Experience with email marketing or marketing automation platforms. * Strong project-management and organizational skills. * Excellent attention to detail and the ability to QA both content and design. * Strong written communication and copy-editing skills. * Working knowledge of Search Engine Optimization (SEO) fundamentals and website content best practices. * Ability to interpret basic digital marketing analytics and turn the numbers into actionable improvements. **What You'll Gain:** * The opportunity to make a meaningful impact on community health and access to care. * The ability to shape and grow FirstMed's digital presence and brand. * Collaboration with leadership and cross-functional teams. * Opportunities for professional growth and creative innovation. Pay: From $58,000.00 per year Benefits: * 401(k) * Dental insurance * Health insurance * Paid time off * Retirement plan Experience: * Digital Marketing : 3 years (Preferred) Work Location: In person