Home Health Marketing Liaison

** ** Join our dynamic healthcare team as a Home Health Marketing Liaison, where your enthusiasm and strategic mindset will drive growth and community engagement. In this vital role, you will serve as the bridge between our home health services and the community, fostering relationships with referral sources, healthcare providers, and potential patients. Your innovative marketing expertise will elevate our visibility through multichannel campaigns, digital outreach, and targeted advertising efforts. This position offers an exciting opportunity to make a meaningful impact by promoting quality home health care services while utilizing your skills in digital marketing, content creation, and sales strategies. ** ** * Develop and implement comprehensive marketing plans tailored to the home health sector, leveraging SEO, social media marketing, and content marketing strategies to increase brand awareness and referrals. * Cultivate relationships with healthcare providers, hospitals, clinics, and community organizations to generate new referral sources and strengthen existing partnerships. * Manage digital marketing campaigns across multiple channels including Facebook Advertising, Google AdWords, email marketing, and performance marketing platforms to maximize outreach and engagement. * Create compelling content for websites (WordPress), social media platforms, print advertising materials, and email campaigns that resonate with target audiences. * Utilize analytics tools such as Google Analytics to monitor campaign performance, analyze trends, and optimize marketing efforts for better results. * Coordinate advertising sales initiatives by identifying new opportunities and presenting tailored solutions that align with organizational goals. * Oversee marketing automation tools to streamline communication workflows and enhance lead nurturing processes. * Conduct market research to stay informed about industry trends, competitor activities, and community needs to refine marketing strategies effectively. * Collaborate with product management teams to ensure messaging aligns with service offerings and organizational objectives while managing budgets efficiently for campaigns. ** ** * Proven experience in digital marketing within healthcare or home health services preferred; strong background in SEO, social media marketing, multichannel marketing, and advertising sales required. * Demonstrated proficiency with Adobe Creative Suite for content creation; familiarity with HTML and WordPress is advantageous. * Experience utilizing analytics platforms such as Google Analytics to track performance metrics and inform decision-making. * Knowledge of marketing automation tools and email marketing platforms to optimize outreach efforts. * Strong research skills to identify target audiences and industry trends; excellent copywriting abilities for compelling content development. * Background in B2B (business-to-business) marketing preferred; ability to develop relationships with healthcare professionals is essential. * Ability to manage multiple projects simultaneously while maintaining attention to detail; effective budgeting skills are a plus. Embark on a rewarding career where your strategic vision fuels growth in home health care services! We are committed to supporting your professional development through ongoing training opportunities in digital marketing trends and best practices. Join us in making a difference—helping families access compassionate care while advancing your expertise in a vibrant healthcare environment! Pay: $17.50 - $18.00 per hour Work Location: In person