North America Own Brand Business Leader

**Company Overview** We are a 28-year-old listed global pet consumer brand with profound industry accumulation, mature independent R&D capabilities and complete supply chain systems. As a fast‑growing leading enterprise in the pet consumer industry, we focus on localized product iteration, brand localization building and multichannel commercial expansion in the North American market, with strong comprehensive strength and market competitiveness. **Job Summary** This core management role for our North American proprietary brand takes overall ownership of the brand’s business performance and sales target delivery across the North American region. The role will partner with headquarters to develop and implement localized brand and business strategies for North America. The job level and delegated authority will be flexibly defined based on the candidate’s comprehensive capabilities and professional experience. **Key Responsibilities** 1. Strategic Planning & Goal Management * Formulate and execute North American regional brand strategies and annual business plans, manage budgets and rolling forecasts, and take full ownership of regional revenue, gross margin and overall business performance. * Conduct local market and competitor analysis, capture industry consumption trends, optimize business and product strategies, and deliver regular business review reports and risk assessments to the global management team. 2. Sales System & Channel Full-Link Operation * Oversee the full-channel commercial ecosystem in North America. Online channels cover major marketplaces including Amazon, Chewy and Walmart. Offline channels include, but are not limited to, PetSmart, Petco, local specialty pet stores, regional wholesale distributors, membership warehouse clubs, farm category retailers, multichannel retail systems and other diverse business formats. * Negotiate and maintain core retail partnerships, drive store penetration, shelf placement and seasonal promotions to deliver consistent multichannel sales growth. 3. Brand Building & Marketing Promotion * Define North American brand positioning and differentiated advantages, build local brand influence; optimize product portfolio, launch new products and phase out under-performing SKUs, and deliver fully localized products and marketing content based on local consumer insights. * Drive localized brand marketing and omnichannel operations, covering social media, influencer partnerships, PR and offline campaigns. Manage brand reputation and key partner resources, execute regional promotion strategies, and deliver steady North American business growth. 4. Team Management & Organizational Capacity Building * Build, manage and develop diverse local U.S. teams covering sales, marketing, e‑commerce and administration. * Ensure full compliance with U.S. federal and state employment, tax and benefit regulations, and establish localized performance appraisal and incentive mechanisms to optimize team efficiency, stabilize the talent team and retain core employees. 5. Compliance Risk Control & Operation Guarantee * Establish and optimize North America regional compliance systems covering product certification, advertising, IP, tax and employment regulations at federal and state levels; cooperate with local third-party institutions to avoid potential compliance risks. * Control comprehensive operational risks including customer complaints, product returns, product recalls, commercial contract disputes and labor-related issues. * Regularly submit North American business operation reports to the global headquarters/Asia-Pacific management, including performance achievement, budget execution, market dynamics, channel progress, brand data, team status, risks and problems, and next‑step plans to support headquarters decision‑making. **Qualifications & Requirements** * Education: Bachelor’s degree or above; MBA, Business Administration or Marketing background preferred. * Language: Near-native or native English, capable of independent business negotiation, local team management and compliance document review. * Core Profile (Mandatory Requirement): 1. Pet industry background, with pet food sector experience preferred; 2. Minimum 8 years of proprietary brand operation experience, with a proven track record of end-to-end North American proprietary brand operation and independent P&L ownership.Job level will be flexibly determined based on individual competency. * Market & Local Operation Capability: In-depth understanding of U.S. pet market consumption logic and omnichannel operation rules, proficient in mainstream local retail channel standards; familiar with U.S. federal and state corporate compliance, taxation and employment regulations, with solid practical experience in local team building and operational management. * Competencies: Data-driven, strategic-minded, independent decision-making, high execution and stress tolerance, high business integrity and cross-cultural communication skills. **Compensation & Benefits** * Total Annual Compensation (Base Salary + Performance Bonus) : $$400,000 annually (commensurate with candidate experience) * Career Development: Full independent authority for local business operation, with long-term brand layout and scalable growth opportunities in the North American market * Full U.S. Executive Benefits: Comprehensive medical/dental/vision insurance, 401k matching, statutory paid holidays and PTO Pay: $350,000.00 - $400,000.00 per year Benefits: * 401(k) * 401(k) matching * Dental insurance * Health insurance * Paid time off * Vision insurance Work Location: Hybrid remote in Ontario, CA 91761