Social Media & Performance Marketing Manager

Companies: Flip It Factory & Dialed Industries Location: Remote Employment: Contract / Full Time Compensation: $60,000–$75,000 base + performance-based bonus Experience: 2+ years paid social experience; demonstrated experience managing $100K+ in monthly ad spend About the Role Flip It Factory and Dialed Industries are looking for a results-driven Paid Social & Performance Marketing Manager to own and scale our Facebook and Instagram advertising. This isn't a traditional social media role. This role is responsible for understanding that great creative gets attention and great performance marketing turns that attention into customers, revenue and growth. You'll take ownership of paid social strategy, campaign execution, optimization, testing and reporting across two growing automotive brands. You'll work closely with ownership and our creative/content resources to continuously improve performance and identify opportunities to scale. If you live inside Meta Ads Manager, love testing creative and audiences, understand the numbers behind customer acquisition, and get excited about figuring out why something worked, this is your role! What You'll Own Paid Social Strategy & Execution  Own Facebook and Instagram paid advertising across Flip It Factory and Dialed Industries.  Manage $100K+ in monthly advertising spend.  Build, launch, monitor and optimize campaigns inside Meta Ads Manager.  Develop campaign strategies around launches, giveaways, promotions and key revenue periods.  Allocate and shift budgets based on performance and opportunity.  Build audience, retargeting and prospecting strategies designed to efficiently acquire and convert customers. Performance & Optimization  Monitor performance daily and proactively identify opportunities or issues.  Optimize toward revenue, ROAS, customer acquisition cost, conversion rate and other key business KPIs.  Conduct structured A/B testing across creative, copy, audiences, offers, placements and campaign structures.  Identify winning campaigns and scale them responsibly.  Diagnose underperforming campaigns and make adjustments quickly. Creative Strategy  Partner with our team to identify the type of content, video, images, hooks, offers and messaging needed to improve ad performance.  Use campaign data to inform future creative instead of relying on guesswork.  Continuously test new angles, messaging and formats.  Stay current on Meta advertising trends, platform changes and emerging best practices. Reporting & Business Insights  Maintain clear, easy-to-understand performance reporting.  Translate marketing data into actionable recommendations for ownership.  Regularly report on spend, revenue, ROAS, CAC, conversion, creative performance and trends.  Help answer the questions that matter: What's working? What's not? Why? And what should we do next? Organic & Brand Collaboration  Partner with our organic social/content resources so paid and organic strategies support one another.  Identify high-performing organic content that can be leveraged through paid media.  Help strengthen engagement and conversion across Facebook and Instagram.  Maintain each brand's distinct voice and audience while creating efficiencies across both businesses.  Compliance & Brand Protection  Ensure advertising and promotional messaging aligns with platform policies and company requirements.  Partner with leadership as needed regarding sweepstakes/giveaway promotional requirements and disclosures.  Protect the integrity and reputation of both brands while pushing creative performance. Requirements  2+ years of hands-on paid social/media buying experience.  Demonstrated experience personally managing at least $100,000 per month in paid advertising spend.  Advanced experience with Meta Ads Manager / Meta Business Manager.  Demonstrated ability to optimize campaigns against measurable business outcomes.  Strong understanding of ROAS, CAC/CPA, CTR, CPM, CPC, conversion rate, attribution and funnel performance.  Experience building prospecting and retargeting strategies.  Strong analytical skills and comfort working with performance data.  Experience developing and executing structured creative and campaign testing.  Ability to work independently, move quickly and take ownership.  Strong communication and organizational skills. Preferences  E-commerce or direct-to-consumer experience.  Automotive, enthusiast, giveaway or promotional marketing experience.  Experience with Shopify.  GA4, pixel, conversion API and tracking knowledge.  Experience working with video-heavy or creator-led brands.  Experience scaling high-performing Meta campaigns.  Knowledge of TikTok advertising or other emerging paid-social channels.  Meta certification. What Success Looks Like Success isn't measured by how many posts we publish. It's measured by whether marketing performs. You'll be successful when you can consistently:  Improve acquisition efficiency.  Identify and scale winning campaigns.  Develop a repeatable creative testing process.  Provide clear visibility into marketing performance.  Make smart recommendations without waiting to be asked.  Help Flip It Factory and Dialed Industries acquire more customers and grow profitably. The Person Who Will Thrive Here  You're analytical without being afraid to be creative.  You're comfortable experimenting, learning quickly and changing direction when the data tells you to.  You don't need someone standing over your shoulder telling you what campaign to launch next.  You see something underperforming and investigate it.  You see something working and figure out how to scale it.  And you're excited by the opportunity to have a direct, measurable impact on two growing automotive brands.  Compensation: $60,000–$75,000 base salary, depending on experience, plus performance-based bonus eligibility. Pay: $60,000.00 - $75,000.00 per year Benefits: * Flexible schedule Work Location: Hybrid remote in Jenks, OK 74037