Marketing Manager – Healthcare

Marketing Manager – Healthcare **Location:** North Houston, TX **Job Type:** Full-Time | On-Site **Industry:** Healthcare / Medical Services **Recruiting Firm:** Blueprint People Consulting Position Overview Blueprint People Consulting is conducting a confidential search on behalf of an established, growing healthcare organization in North Houston for an experienced, results-driven **Marketing Manager**. This position is responsible for developing and executing marketing initiatives that increase brand awareness, strengthen physician referral relationships, expand community engagement, and support organizational growth. The ideal candidate is a hands-on marketing professional who combines strong relationship-building skills with experience in digital marketing, social media management, content creation, and community outreach. This is an **on-site position in North Houston**, with regular local travel to physician offices, healthcare facilities, and community events. Remote and hybrid arrangements are not available. Key Responsibilities **Marketing Strategy & Business Development** * Develop and execute marketing initiatives that support patient growth, physician referrals, and organizational objectives. * Conduct in-person outreach to physician practices, urgent care centers, physical therapy clinics, hospitals, employers, and community organizations. * Establish and maintain professional relationships with physicians, practice managers, referral coordinators, and clinical teams. * Identify opportunities to increase referral volume and strengthen the organization's presence in the community. * Evaluate marketing effectiveness and recommend strategies to improve results and operational efficiency. **Digital Marketing & Social Media** * Manage social media content and engagement across platforms, including Facebook, Instagram, and YouTube. * Create engaging marketing materials, including graphics, photography, videos, and promotional content. * Film and edit short-form videos featuring healthcare providers, services, and community initiatives. * Develop content calendars and ensure timely, consistent publishing. * Utilize tools such as Canva and video editing software to produce professional-quality content. * Monitor social media performance, engagement, and campaign effectiveness. **Community Outreach & Events** * Coordinate marketing activities for community events, health fairs, promotional campaigns, and physician outreach initiatives. * Represent the organization professionally at external meetings and events. * Collaborate with clinical and operational leadership to support service-line growth and promotional activities. **Marketing Operations & Reporting** * Coordinate with physicians, clinic leadership, and other departments to ensure accurate, consistent, and medically appropriate messaging. * Track outreach activities, referral development efforts, campaign performance, and marketing results. * Prepare regular updates and reports for executive leadership. * Identify opportunities to improve marketing effectiveness, streamline processes, and reduce unnecessary expenses. * Support internal communications and organizational initiatives as needed. Qualifications **Required** * Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent professional experience. * Minimum of 3 years of experience in marketing, digital marketing, business development, or community outreach. * Demonstrated experience managing social media platforms and developing engaging content. * Proficiency with graphic design and content creation tools, including Canva or comparable applications. * Experience creating and editing short-form video content. * Strong written and verbal communication skills. * Excellent organizational, time-management, and relationship-building abilities. * Ability to work independently, manage multiple priorities, and meet deadlines. * Valid driver's license and reliable transportation for local business travel. **Strongly Preferred** * Marketing experience within healthcare, medical practices, physician groups, or related healthcare services. * Experience developing physician referral relationships and conducting healthcare outreach. * Familiarity with healthcare marketing regulations, patient privacy, and HIPAA considerations. * Experience tracking marketing performance and presenting measurable results to leadership. Ideal Candidate We are seeking a proactive, resourceful professional who takes ownership of marketing initiatives and understands how to translate marketing activities into measurable business results. The successful candidate will be equally comfortable meeting with physicians and referral partners, creating engaging digital content, coordinating community events, and collaborating with executive leadership. This is a hands-on role suited for someone who enjoys both strategic planning and direct execution. Work Environment * Full-time, on-site position in North Houston, Texas. * Regular local travel for physician outreach, referral development, and community events. * Occasional evening or weekend availability for scheduled events. * Combination of office-based marketing responsibilities and external relationship development. Confidentiality This recruitment is being conducted confidentially by Blueprint People Consulting on behalf of its client. Additional information regarding the organization will be provided to qualified candidates as appropriate during the recruitment process. **To Apply** Please submit your resume outlining your relevant marketing experience, particularly in healthcare marketing, physician outreach, social media management, and content creation. Blueprint People Consulting is an equal opportunity recruiting firm. Qualified applicants will be considered without regard to legally protected characteristics. Pay: $70,000.00 - $80,000.00 per year Benefits: * 401(k) * 401(k) matching * Dental insurance * Employee discount * Health insurance * Life insurance * Paid time off * Vision insurance Work Location: In person