Data Analyst (Marketing & Customer Analytics)

**Location:** Near Joo Koon MRT \| **Industry:** Retail \& E\-commerce \| **Company:** FairPrice Group **Why Join Us?** Every day, millions of people across Singapore rely on **FairPrice Group** for their daily essentials. As a **Data Analyst (Marketing \& Customer Analytics)** , you won't just analyze numbers—you will shape how Singapore shops. You will harness large\-scale omnichannel transaction data to decode customer behavior, drive hyper\-personalized engagement, and optimize high\-impact marketing campaigns across our digital and physical ecosystems. If you are passionate about customer lifetime value, behavioral segmentation, and data storytelling, this is where your insights turn into nationwide impact. **What You’ll Do** * **Drive Customer\-Centric Growth:** Identify distinct customer segments and analyze purchasing journeys, demographics, and life stages to uncover new acquisition and retention opportunities. * **Optimize Campaign Performance:** Partner closely with Marketing and Category teams to design, execute, and measure targeted omnichannel campaigns—maximizing revenue per segment, product penetration, and overall ROI. * **Master Customer Lifetime Value (CLV):** Build frameworks to evaluate customer lifetime value, guiding strategic allocation of marketing budgets to the highest\-yielding channels and cohorts. * **A/B Testing \& Personalization:** Design rigorous tests across dynamic offers, content, and communication channels so members receive relevant messages at the right time. * **Be a Data Storyteller:** Translate complex statistical models and behavioral data into clear, actionable business strategies for leadership and cross\-functional partners. * **Empower Self\-Service Analytics:** Build interactive dashboards and reporting tools to scale data\-driven decision\-making across the broader marketing and commercial teams. **Who You Are** * **Experience:** **2–4 years** of experience as an Insights Analyst, Data Analyst, or Data Scientist—prior experience in **e\-commerce, retail, or high\-volume transactional platforms** is a strong advantage. * **Technical Toolkit:** Proficient in **SQL** , **Python** , and modern data visualization tools (Tableau, Power BI, or Looker). Hands\-on experience with cloud environments (GCP or AWS) is highly desirable. * **Analytical \& Statistical Mindset:** Skilled in statistical modeling, customer segmentation, cohort analysis, and campaign incrementality measurement. * **Business Acumen \& Storytelling:** Able to bridge the gap between complex datasets and commercial strategy, articulating insights clearly to non\-technical stakeholders. * **Self\-Starter:** Comfortable managing ambiguity, proactive in identifying opportunities, and thrives in a collaborative, fast\-paced environment. **What We Offer** * **Scale \& Complexity:** Work with one of the largest consumer transaction datasets in Singapore. * **Real\-World Impact:** See your campaign models and insights directly influence everyday consumer decisions. * **Growth \& Culture:** Join a collaborative team driving the future of retail analytics and digital transformation. * 👉 **Ready to shape the future of retail? Apply now or drop us a message to learn more!**