Regional Marketing Manager – Data Center and Connectivity

**Job Title: Regional Marketing Manager (US) – Data Center and Connectivity** **Location: Hybrid (Columbia, SC; Charlotte, NC; Atlanta, GA preferred)** **Full Time** **Position Overview** To lead the end\-to\-end marketing strategy and execution for Data Center and Optical product portfolio in the US market, driving brand positioning, demand generation, and market growth through integrated marketing initiatives and cross\-functional collaboration with global stakeholders. **Key Responsibilities** * Develop and execute the integrated marketing strategy for Data Center and Optical Products portfolio, including Optical Fiber, Optical Fiber Cable, and Optical Connectivity solutions across North America. * Partner closely with Product Management, Sales, Business Leaders, and Global Marketing teams to define compelling value propositions, messaging, and differentiation strategies. * Drive end\-to\-end marketing programs across digital marketing, content creation, media and PR, website, social channels, campaigns, and customer communications. * Own and execute regional marketing plans with clearly defined KPIs focused on pipeline generation, brand awareness, customer engagement, and business growth. * Lead the planning and execution of major industry events, trade shows, customer forums, and executive engagements, managing all aspects from strategy through on\-site execution. * Design and execute integrated online and offline demand\-generation campaigns that support the entire customer journey and sales funnel. * Conduct market intelligence and competitive analysis to identify emerging trends, customer needs, and growth opportunities within the Data Center and Optical Connectivity markets. * Build and manage relationships with industry associations, analysts, media, and ecosystem partners to strengthen STL's market positioning and thought leadership. * Identify and manage opportunities for industry recognition, awards, and external brand\-building initiatives. * Collaborate with distribution and channel partners to develop joint marketing programs that enhance market reach and customer engagement. * Develop high\-impact sales enablement tools, product collateral, customer presentations, and thought leadership content that empower commercial teams to win in the market. **Requirements \& Qualifications** **Education \& Experience** * Strong technical aptitude with the ability to quickly understand and translate complex Data Center and Optical Connectivity technologies into compelling customer value propositions. * Exceptional attention to detail with a data\-driven and execution\-oriented mindset. * Proven ability to influence and collaborate effectively with cross\-functional and geographically distributed teams across Sales, Product Management, Engineering, and Corporate Marketing. * Strong program and project management capabilities, with the ability to lead multiple concurrent initiatives and deliver results in a fast\-paced, matrixed environment. * Excellent communication, stakeholder management, and organizational skills with a demonstrated ability to drive alignment and execution. * 4–8 years of B2B technology marketing experience, preferably in Data Center, Networking, Telecommunications, Optical Connectivity, or related infrastructure technology industries. * Demonstrated experience in product marketing, demand generation, go\-to\-market strategy, industry events, and integrated marketing campaigns for technical product portfolios. * Experience working with global teams and managing marketing initiatives across the North American market is highly preferred.