Digital Marketing & Content Specialist

We’re looking for a hands\-on **Digital Marketing \& Content Specialist** to take ownership of the day\-to\-day marketing across two growing AgTech brands operating in **Australia and the United States** . Both brands sell the same core range of remote monitoring and automation products, but each targets its own market. You’ll help us grow both brands while ensuring the messaging, content and campaigns are appropriate for each country. This is a broad marketing role for someone who enjoys actually **doing the work** , running campaigns, creating content, improving websites, designing marketing material and finding ways to generate more leads and sales. **What You’ll Be Responsible For** **Paid Advertising** You’ll take ownership of our paid digital advertising, including: · Google Ads – Search, Display and other relevant campaigns · Paid Social media advertising · Campaign setup, management and ongoing optimisation · Keyword research and audience targeting · Testing ads, messaging, landing pages and creative · Monitoring cost per lead and return on advertising spend · Identifying opportunities to improve campaign performance **Social Media \& Content** You’ll help build both brands through regular, useful content. This includes: · Creating and scheduling social media content · Editing photos and videos · Creating short\-form video and product content · Turning customer installations, product information and company activity into marketing content · Writing captions, articles and other marketing copy · Developing content ideas rather than waiting for everything to be provided · Maintaining a consistent presence across our social channels **Website \& SEO** Both brands have WordPress\-based websites, and you’ll be responsible for helping continually improve them. This includes: · Updating and creating WordPress pages · On\-page SEO · Keyword research · Improving product and category pages · Writing and optimising website content (blogs) · Internal linking and website structure · Creating landing pages for advertising campaigns · Monitoring website and search performance · Identifying opportunities to increase organic traffic and enquiries Experience with **WordPress and Elementor** would be highly regarded. **Graphic Design \& Brand Content** You don't need to be a dedicated graphic designer, but you need to be comfortable creating professional marketing material. This may include: · Product flyers and brochures · Retail marketing material · Product graphics · User guides and product documentation · Trade show and sales material You’ll also help maintain consistent branding across our Australian and US businesses. **About You** We're looking for someone who is versatile, creative and comfortable taking ownership. Ideally, you’ll have experience with a combination of: · Google Ads · Meta Ads · SEO · WordPress · Social media management · Content creation · Photo and video editing · Canva and/or Adobe Creative Suite · Google Analytics and conversion tracking · Copywriting · Basic graphic design You **don't need to be an expert in every area** . More important to us is that you're capable, willing to learn and comfortable taking a project from an idea through to completion in a growing start\-up. You'll need strong attention to detail and the ability to work independently without needing every task mapped out for you. **What Success Looks Like** We aren't looking for someone who simply keeps our social media accounts active. We want someone who helps us: **Generate more qualified leads, increase website traffic, improve our search presence, create better marketing material and build two recognisable brands in Australia and the United States.** If you enjoy having ownership, experimenting with ideas and seeing the measurable results of your work, and being part of a small growing team, we'd like to hear from you.