Senior Content Strategist [AQ-23994]

**Senior Content Designer / Digital Content Strategist** * Location: Melbourne (Hybrid / Work from Home options) * Engagement: 4-Month Contract (November 2026 – February 2027) * Time Fraction: Part-Time preferred (3 days per week / flexible equivalent) * Reporting To: Daryl Holland, Communications Lead **About The Role** Are you a data-informed Content Designer or Strategist who loves making complex digital information clear, accessible, and user-friendly? We are seeking an experienced Digital Content Specialist / Content Designer for a focused 4-month contract from November to February. In this key role, you will take ownership of auditing our existing website content, identifying gaps and friction points, and shaping a prioritised action plan to uplift and optimise our digital presence. Reporting to our Communications Lead, you will bridge the gap between user needs, strategic business goals, brand tone of voice, and future site architecture. **Key Responsibilities** * Audit & Evaluation: Conduct a comprehensive audit of website content assessing page listing, accuracy, duplication, quality, performance, accessibility, and brand alignment. * Insights & Strategy: Analyse website analytics, search data, and user insights to identify content gaps, pain points, and optimisation opportunities. * Action Planning: Develop a prioritised content strategy recommending what content to retain, refresh, consolidate, rewrite, migrate, redirect, or retire. * Content Uplift: Optimise priority content for clarity, findability, accessibility, conversion, and consistent tone of voice. * IA & Mapping: Map content to future information architecture (IA), navigation, and page templates, defining clear migration requirements in alignment with HDX. * Stakeholder Collaboration: Partner closely with subject matter experts (SMEs) to validate content, resolve discrepancies, and ensure subject accuracy. **Potential / Phased Responsibilities (Pending Audit Scope)** * Support content migration and quality assurance testing (metadata, links, accessibility, formatting) prior to launch. * Apply on-page SEO best practices (headings, metadata, internal linking) in collaboration with SEO specialists. * Establish content governance frameworks, standards, and review cycles to keep content accurate and sustainable post-launch. **About You** * Proven Experience: Demonstrated background in content design, digital content strategy, or web content auditing. * Data-Informed Mindset: Skilled at using web analytics and search data to guide content decisions. * User-Centric & Accessible: Deep understanding of digital readability, accessibility standards (WCAG), SEO fundamentals, and information architecture. * Collaborative: Comfortable building relationships with SMEs and technical specialists to gather input and resolve issues efficiently. * Self-Starter: Able to work autonomously, manage priorities, and deliver within a short project timeframe. **Why Apply?** * Flexibility: We value work-life balance and are keen to support a 3-day work week (or reduced daily hours spread across more days). * Impact: High-visibility project with clear deliverables and ownership from day one. **How To Apply** Please submit your CV along with a short summary or portfolio showcasing examples of content audits, strategy, or UX writing projects you have led.