Growth Marketing Lead

**About us** Supreme Ecom has spent 7 years teaching people the skills to reach financial independence through ecommerce. We deliver that education at scale through software and media: AC Hampton's channels reach over 600,000 YouTube subscribers, 300,000+ on TikTok, 200,000+ on Instagram and a 40,000-member Discord community. Our products include the Blueprint course, its monthly subscription, and ValidDS, software that tells sellers whether a product is worth testing before they spend money on it. **The role** You'll be our first growth lead. Supreme Ecom is moving from building to scaling, and our software, ValidDS is getting off the ground; you're the person who makes both happen. Our content brings attention from day one. Your job is to turn that attention into Shopify paid trials, paying customers and subscribers, keep them paying, and build channels that grow the business beyond AC's audience. You'll own the numbers from click to paying customer and do most of the work yourself, working with the marketing team on budget as results prove out. Your priorities, in order: Shopify paid trials, Blueprint subscribers, then ValidDS, with about 40% of your time protected for ValidDS in your first 90 days, measured on its own scorecard. The only pre-agreed exception is the Blueprint 7.0 launch week in January. **What you'll do** **Shopify and Supreme Ecom** * Own Shopify paid trials across organic, partner and paid channels: a tracked Shopify link in every video, our link placed with creators and partner businesses through our affiliate team, and paid ads that scale while they pay back. * Own the funnels from content to purchase for the Blueprint and its monthly subscription: webinar, landing pages, checkout and the email sequences. In email, you find where the sequences lose people and give our email team clear fixes. * Grow subscriber numbers and cut churn: onboarding, upgrade prompts for course-only buyers, win-backs and cancellation saves. Run paid acquisition (Meta, YouTube, TikTok), starting with the webinar, and scale it while it stays profitable. Our webinar ads specialist runs the ads day to day; you set the targets and own everything after the click. * You don't create content; our content team does. You make sure every video has a clear call to action and a tracked link, and report which content produces Shopify paid trials and paying customers. * Set up tracking so every channel and product can be measured from click to paying customer. **ValidDS** * Own the ValidDS funnel: sign-up, first product decision, trial, paid and retained. Start with activation and conversion plus one or two acquisition channels, then add affiliates, search pages and cross-selling in sequence, not all at once. * Design ValidDS offers (trial-conversion codes, cancellation saves) and find where the onboarding and lifecycle emails lose people, with clear fixes for our email team, so new users reach their first decision on day one and keep paying. * Own the ValidDS Shopify App Store listing: listing conversion, compliant review acquisition and install-to-paid. * Launch a ValidDS affiliate and creator programme with our affiliate team. * Plan and measure comparison and search pages that bring in sellers looking for alternatives to other research tools; our team builds them. * Use the Blueprint and Supreme Ecom's audience to grow ValidDS, and ValidDS to bring new people to Supreme Ecom. * Work with our ValidDS product manager: you own acquisition, the App Store listing, the email funnel review and measuring experiments; they own the product, in-app onboarding, product claims and engineering priorities. Engineering requests go through them. You propose pricing tests, and leadership approves them. **Reporting** * Weekly report covering Shopify paid trials, sign-ups, activation, trial-to-paid, churn and cost per paying customer, by product and by channel. **Pay** $100,000–$110,000 base plus a quarterly bonus of up to 20% monthly salary Benefits: health, dental, vision, PTO, paid holidays, employee discount perks