Marketing Manager

In-House Marketing Manager – Home Remodeling & Construction Shiro Builders Group | San Diego, CA | In Person Shiro Builders Group is seeking a hands-on Marketing Manager to lead our marketing efforts, strengthen our brand, and generate qualified leads for our remodeling and outdoor living projects. This role combines marketing strategy with daily execution, including paid advertising, social media, content creation, and performance tracking. You will work directly with the owner and visit project sites to showcase our work. Responsibilities * Develop and execute a marketing plan for kitchen and bathroom remodeling, landscape and hardscape remodeling, outdoor living, and ADUs. * Manage and optimize Google Ads and Meta advertising campaigns within approved budgets. * Manage our Instagram and Facebook accounts, including content planning, posting, and audience engagement. * Visit job sites to capture photos, videos, project updates, and before-and-after transformations. * Create and edit reels, short videos, advertising graphics, and marketing materials. * Manage our Google Business Profile and coordinate website updates and local SEO improvements. * Maintain accurate, consistent company profiles across Yelp, Houzz, and other relevant platforms. * Coordinate customer review requests and testimonials with our team. * Track leads through our CRM and work with the sales team to evaluate lead quality and booked appointments. * Provide weekly reports covering advertising spend, qualified leads, cost per lead, and resulting sales where attribution is available. * Coordinate outside marketing vendors and hold them accountable for agreed deliverables. Qualifications * At least 3 years of relevant marketing experience, with demonstrated success generating leads. * Experience marketing construction, remodeling, or home-service businesses strongly preferred. * Hands-on experience managing Google Ads and Meta Ads. * Strong photography, video editing, social media, and copywriting skills. * Proficiency with Canva, CapCut, Adobe tools, or similar creative software. * Working knowledge of local SEO, Google Business Profile, website management, and marketing analytics. * Ability to manage budgets, prioritize tasks, and work independently. * Strong attention to detail and clear written and verbal communication. * Ability to work in person in San Diego and travel to local project sites. What Success Looks Like A consistent flow of qualified leads, stronger project content, an organized marketing calendar, and clear reporting that connects marketing spending to business results. How to Apply Please submit your resume, a portfolio or links to accounts you have managed, and one or two examples of campaigns you personally worked on. Include your specific role, advertising budget, and measurable results when available. This is an in-house, in-person position. We are seeking an individual to join our team. No agency proposals, please. Pay: $25.00 - $28.00 per hour Work Location: In person