Director of Performance Marketing & Lead Generation

Director of Performance Marketing \& Lead Generation **Zeke’s Roofing \| Tampa Bay, FL** Zeke’s Roofing is seeking an experienced **Director of Performance Marketing \& Lead Generation** to take ownership of our growth engine. We are a fast\-growing company targeting approximately **$25 million in annual revenue**, and this position will be responsible for deploying and optimizing an annual marketing budget of approximately **$1 million to $2 million**. This is not a traditional marketing manager role. This is a senior\-level, hands\-on performance marketing position for someone who knows how to generate qualified leads, booked appointments, and measurable revenue at scale. Your primary responsibility is simple: **Build, manage, and continuously improve a predictable lead\-generation system that supports aggressive company growth.** What You Will Own You will have direct responsibility for the strategy, execution, performance, and optimization of our digital marketing and lead\-generation efforts. This includes: * Meta and Facebook Ads * Instagram Ads * Google Ads * Google Local Services Ads * Search Engine Optimization * Answer Engine Optimization * AI search visibility * Google Business Profile optimization * Landing pages and conversion optimization * Lead\-generation funnels * Retargeting campaigns * Lead attribution and tracking * CRM integration and attribution * Marketing analytics and reporting * Creative testing * Offer testing * Agency and vendor management * Marketing budget allocation * Lead quality * Cost per lead * Cost per booked appointment * Customer acquisition cost * Marketing\-generated revenue * Return on ad spend You will be expected to understand our numbers at all times. Not just traffic. Not just clicks. Not just leads. We want to know exactly which marketing channels, campaigns, ads, landing pages, and offers are producing **appointments, sales, and revenue**. This Is a Hands\-On Leadership Role We are not looking for someone who simply manages agencies and waits for reports. You must be capable of going directly into the advertising platforms, identifying problems, testing new strategies, reviewing campaign performance, and making decisions based on actual data. You should be comfortable both leading the marketing strategy and getting directly involved when needed. The right person will understand how to build systems, manage outside partners, direct creative, analyze data, and scale successful campaigns. Required Experience You must have **extensive, recent, hands\-on experience** with performance marketing and lead generation. We are specifically looking for proven experience with: * Meta Ads Manager * Facebook lead generation * Google Ads * Google Local Services Ads * SEO * AEO * AI\-driven search optimization * Google Business Profile * Landing\-page optimization * Conversion\-rate optimization * Lead\-generation funnels * Tracking and attribution * CRM integrations * Marketing analytics * A/B testing * Creative testing * Campaign scaling * Budget optimization * Retargeting * Customer acquisition strategy Experience in **roofing, HVAC, plumbing, solar, windows, remodeling, construction, or other high\-ticket home services** is highly preferred. You Must Have Managed Significant Ad Spend This position will oversee approximately: **$1,000,000 to $2,000,000 in annual marketing spend** We are not looking for someone who has only managed small local campaigns or experimented with digital advertising. You should have real experience managing substantial budgets and understand what happens when campaigns scale. You need to know how to increase volume without destroying lead quality, conversion rate, or profitability. Results Matter We are a very numbers\-driven organization. Your performance will be measured using real business results, including: * Lead volume * Qualified lead volume * Cost per lead * Cost per qualified lead * Cost per booked appointment * Lead\-to\-appointment conversion * Appointment\-to\-sale conversion * Customer acquisition cost * Marketing\-attributed revenue * Return on ad spend * Lead quality * Channel profitability * Overall marketing efficiency We are not interested in vanity metrics. Followers, impressions, clicks, and traffic only matter if they contribute to revenue. PLEASE DO NOT APPLY UNLESS: You have **extensive and recent experience** personally managing performance marketing campaigns. You must be able to show **specific examples of campaigns you have personally managed and the measurable results they produced.** During the interview process, we will ask you to walk us through actual campaigns, including: **Budget managed** **Monthly ad spend** **Leads generated** **Cost per lead** **Cost per qualified lead** **Cost per booked appointment** **Customer acquisition cost** **Revenue generated** **Return on ad spend** **How the campaign was tracked** **What you personally changed to improve performance** If your background is primarily social media posting, branding, graphic design, website management, content creation, or coordinating agencies, this is likely not the right opportunity. We are looking for someone who has actually been responsible for **customer acquisition and revenue generation**. What Success Looks Like Success in this role means building a marketing machine that can consistently produce the volume and quality of opportunities required to support a **$25 million company and beyond**. You will help determine where we invest our marketing dollars, which channels we scale, which campaigns we eliminate, which creative we test, and how we continue lowering our customer acquisition cost while increasing revenue. The right person will be obsessed with performance, testing, attribution, and improvement. Who Will Thrive Here You will likely be successful in this role if you: * Think in terms of revenue, not marketing activity * Love testing and analyzing data * Understand both paid and organic lead generation * Are comfortable managing large budgets * Move quickly * Take ownership * Question underperforming campaigns * Can clearly explain what is working and what is not * Are comfortable being held accountable to measurable results * Know how to scale what works * Are constantly looking for the next opportunity to improve performance Compensation Competitive executive\-level compensation based on experience and demonstrated results. Expected total compensation range: **$125,000 to $175,000\+ annually** Compensation includes a base salary plus performance\-based incentives tied to measurable marketing and revenue results. How to Apply Please include examples of **recent campaigns you personally managed** and the measurable results you achieved. We are especially interested in candidates who can demonstrate experience with: **Seven\-figure marketing budgets, high\-volume lead generation, home services, customer acquisition, Meta Ads, Google Ads, LSA, SEO, AEO, and revenue attribution.** If you have built and scaled a real performance marketing operation, we want to hear from you. Pay: $90,000\.00 \- $150,000\.00 per year Benefits: * 401(k) * 401(k) matching * Dental insurance * Health insurance * Life insurance * Paid time off * Vision insurance Work Location: In person