Senior Advertising Creative Strategist

# Senior Advertising Creative Strategist \*\*Location:\*\* Remote – United States Only \*\*Job Type:\*\* Contract / Independent Contractor \*\*Compensation:\*\* $55–$70 per hour (USD) \*\*Schedule:\*\* Flexible, part-time hours based on project needs ### About the Role We are seeking an experienced Senior Advertising Creative Strategist to develop compelling advertising concepts and improve the creative effectiveness of digital advertising campaigns targeting US consumers. Our business focuses on online dating, social networking, and subscription-based platforms. We are looking for a creative professional who can bring fresh ideas, strong advertising judgment, and practical recommendations to our marketing team. This is an independent consulting engagement focused on \*\*creative strategy, original advertising concepts, copywriting, visual direction, and creative performance\*\*, rather than day-to-day campaign management. ### Key Responsibilities 1. \*\*Creative Strategy:\*\* Develop original advertising concepts, creative angles, and messaging strategies tailored to different US audiences and digital platforms. 2. \*\*Creative Review:\*\* Evaluate existing image ads, video ads, UGC, headlines, and advertising copy. Identify weaknesses and provide specific, actionable recommendations. 3. \*\*Copywriting & Creative Direction:\*\* Recommend compelling headlines, advertising hooks, video scripts, visual concepts, and calls to action. 4. \*\*Audience Insights:\*\* Apply knowledge of American consumer behavior, motivations, and preferences to develop more engaging and persuasive advertising. 5. \*\*Performance Optimization:\*\* Analyze advertising metrics, including CTR, conversion rates, and CPA, to identify creative improvement opportunities. 6. \*\*Creative Testing:\*\* Propose A/B tests, new advertising concepts, and creative variations to improve campaign effectiveness. 7. \*\*Team Consultation:\*\* Participate in periodic online meetings, review advertising materials, and provide practical guidance to the marketing team. ### Required Qualifications 1. At least \*\*5 years of professional experience\*\* in advertising creative strategy, creative direction, performance creative, or related fields. 2. Proven experience developing digital advertising campaigns targeting US consumers. 3. A strong portfolio demonstrating original advertising concepts, personal creative contributions, and successful campaign outcomes. 4. Excellent creative judgment, including the ability to independently identify weaknesses in existing advertisements and recommend meaningful improvements. 5. Strong advertising copywriting skills and a solid understanding of visual storytelling, consumer psychology, and direct-response advertising. 6. Experience developing advertising creatives for platforms such as Meta, Google, TikTok, or YouTube. 7. Ability to interpret advertising performance data and translate insights into creative recommendations. 8. Excellent written and verbal English communication skills, with the ability to work effectively with a remote team. ### Preferred Qualifications - Experience with online dating, social networking, subscription-based services, or consumer-facing digital products. - Experience developing advertising campaigns targeting US audiences aged 40 and above. - Previous experience with established advertising agencies, creative agencies, or recognized consumer brands. - Demonstrated success improving advertising conversions, engagement, or customer acquisition costs through creative improvements. ### Compensation & Contract Details - Hourly rate: \*\*$55–$70 USD\*\*, depending on relevant experience and qualifications. - Remote contract opportunity for US-based professionals. - Flexible, part-time consulting hours based on agreed project requirements. - Independent Contractor engagement. Contractors are responsible for their own applicable taxes. - Collaboration through scheduled online meetings, advertising reviews, and creative consultations. ### How to Apply Please submit your resume and a portfolio featuring \*\*2–3 digital advertising campaigns or creative projects\*\* in which you personally made a significant creative contribution. For each example, briefly explain: 1. Your specific role and creative contribution. 2. The advertising concept, messaging, or creative materials you developed or improved. 3. The target audience and advertising platforms. 4. Measurable campaign results, where available. \*\*Applications without relevant advertising creative examples may not be considered.\*\* We are particularly interested in candidates who demonstrate original creative thinking, exceptional advertising judgment, and the ability to translate creative ideas into measurable advertising results. Pay: $55.00 - $70.00 per hour Expected hours: 5.0 – 20.0 per week Benefits: * Flexible schedule Work Location: Remote