Marketing Manager - SaaS

Marketing Manager – LEAP360 Role Overview We are looking for a dynamic and results\-driven Marketing Manager to lead LEAP360's marketing strategy, brand development, digital presence, demand generation and industry marketing initiatives. The Marketing Manager will be responsible for building and executing marketing strategies aligned with the company's vision and growth objectives. The role will own brand positioning, social media, digital marketing, content, events, lead generation, partnerships and marketing analytics. The ideal candidate should have strong B2B/B2C technology marketing experience, excellent communication skills, creative thinking and a strong understanding of digital marketing and demand generation. Responsibilities 1\. Marketing Strategy \& Business Growth * Develop and execute the overall marketing strategy aligned with LEAP360's business goals and company vision. * Build annual, quarterly and monthly marketing plans. * Identify target markets, customer segments and new business opportunities. * Develop go\-to\-market strategies for new products, features and industry solutions. * Work closely with Sales and Leadership to create marketing programs that generate qualified leads. * Track marketing performance, pipeline contribution and ROI. 2\. Brand Management \& Positioning * Own and strengthen the LEAP360 brand identity across all channels. * Develop consistent messaging, positioning, brand guidelines and marketing collateral. * Build LEAP360 as a recognizable technology brand within the Family Entertainment, Retail, Restaurant and other target industries. * Create product positioning around LEAP360's all\-in\-one capabilities rather than marketing it only as a CRM. * Manage brochures, presentations, case studies, videos, website content and sales collateral. 3\. Social Media Management * Develop and execute the LEAP360 social media strategy. * Manage LinkedIn, Facebook, Instagram, YouTube and other relevant platforms. * Create monthly social media calendars. Develop posts around: * Product features * Customer success stories * Industry trends * Product tips * Events and promotions * Company news * Thought leadership * Videos and product demonstrations * Monitor engagement, followers, reach, leads and conversions. * Coordinate with designers/video teams for creative content. 4\. Events \& Industry Marketing * Plan and coordinate trade shows, conferences, exhibitions, webinars and industry events. * Identify relevant FEC, bowling, restaurant, retail and technology events. * Manage event planning, booth requirements, sponsorships, promotional materials and lead collection. * Coordinate pre\-event, during\-event and post\-event marketing campaigns. * Track leads generated from each event and coordinate follow\-up with Sales. * Organize LEAP360 webinars, product demos and customer events. 5\. Customer \& Product Marketing * Work with Product and Sales teams to understand customer needs. * Create product launch campaigns. * Develop feature announcements and product education campaigns. * Create customer success stories and testimonials. * Develop competitive positioning and sales enablement materials. * Turn product capabilities such as bookings, POS, loyalty, memberships, gift cards, coupons, marketing automation and analytics into industry\-specific marketing campaigns. 6\. Email \& CRM Marketing * Develop targeted email campaigns for prospects and customers. * Build customer segmentation and personalized campaigns. * Create newsletters and product\-update communications. * Develop automated nurture campaigns. * Analyze open rates, CTR, conversions and campaign ROI. * Coordinate lead nurturing with the Sales team. 7\. Partnerships \& Influencer/Industry Relations * Identify strategic marketing partnerships. * Develop relationships with industry associations, event organizers, influencers and technology partners. * Explore co\-marketing opportunities. * Develop referral and affiliate marketing programs. * Coordinate joint webinars, content and events. 8\. Marketing Analytics \& Reporting * Define marketing KPIs and dashboards. Track: * Website traffic * Organic traffic * Social engagement * Leads * Demo requests * MQLs/SQLs * Campaign conversion * Customer acquisition cost * Marketing ROI * Event\-generated leads * Pipeline influenced by marketing * Provide monthly marketing performance reports to leadership. * Use campaign analytics to identify what is working and optimize future campaigns.