Franchise Marketing Strategy Manager

**Company:** SystemForward America **Department:** Marketing **Position Type:** Full-Time **Reports To:** Marketing Leadership **Position Summary** SystemForward America is seeking a strategic, results-driven Franchise Marketing Strategy Manager to support the growth and success of our franchise brands, including TemperaturePro, PlumbingPro, and Pop-A-Lock. This role is responsible for developing and executing comprehensive marketing strategies that strengthen brand awareness, drive customer acquisition, increase customer retention, and support franchisee growth across multiple markets. The ideal candidate is a strategic thinker with a strong understanding of local marketing, digital marketing, community engagement, and campaign development. This individual should be comfortable analyzing marketing performance, identifying growth opportunities, and translating business objectives into actionable marketing initiatives. While experience with creative development, search engine optimization (SEO), and digital platforms is valuable, this position is primarily focused on **marketing strategy, franchisee support, campaign leadership, and measurable business growth.** The successful candidate will balance national brand initiatives with local market opportunities, helping franchisees build sustainable marketing programs that extend beyond traditional digital advertising. **Key ResponsibilitiesMarketing Strategy & Campaign Development (35% of role)** ● Develop and implement strategic marketing plans that support corporate objectives, franchisee growth, and brand positioning. ● Lead the planning and coaching of quarterly and annual marketing campaigns across multiple brands and markets. ● Identify opportunities to improve customer acquisition, retention, referrals, and overall marketing effectiveness for franchisees. ● Develop localized marketing strategies based on geographic markets, seasonal demand, competitive conditions, and customer demographics. ● Develop targeted strategies based on customer personas, buying behaviors, and customer lifecycle stages. ● Collaborate with internal teams and external vendors to ensure marketing initiatives align with overall business goals. ● Evaluate campaign effectiveness and recommend strategic improvements based on performance. **Franchisee Marketing Support & Business Growth (25% of role)** ● Serve as a strategic marketing resource for franchise owners, providing guidance on local marketing initiatives and growth opportunities. ● Assist franchisees in developing localized marketing plans that align with national brand standards and individual market needs. ● Conduct marketing performance reviews to identify opportunities for improvement in lead generation, conversion, customer retention, and marketing ROI. ● Educate franchisees on effective marketing practices, including relationship marketing, referral generation, community involvement, and local brand awareness. ● Help franchisees evaluate marketing investments and prioritize activities based on business goals and performance. ● Develop marketing playbooks, campaign guides, training materials, and actionable resources for new franchise owners. ● Support new franchise locations with market-entry strategies, brand awareness initiatives, and local marketing launch plans. ● Encourage franchisee adoption of national marketing programs while identifying opportunities for local customization. **Community Engagement, Events & Local Brand Development (20% of role)** ● Develop scalable community engagement strategies that help franchisees strengthen their presence in local markets. ● Create and support community-based marketing programs, including charitable initiatives, sponsorships, educational events, local partnerships, and customer appreciation activities. ● Identify opportunities for franchisees to build relationships with local businesses, real estate professionals, property managers, community organizations, and referral partners. ● Plan and coordinate marketing-related events, promotional activities, and brand awareness initiatives. ● Establish methods for measuring community engagement efforts through participation, referrals, customer relationships, and business opportunities. ● Support corporate events, franchise conferences, and brand initiatives as needed. ● Encourage authentic, relationship-driven marketing that positions franchise locations as trusted members of their communities. **Marketing Analytics, SEO & Digital Strategy (15% of role)** ● Monitor and evaluate key marketing performance indicators, including lead volume, conversion rates, customer acquisition costs, campaign ROI, and customer retention. ● Analyze marketing trends and performance data to identify areas of opportunity and recommend improvements. ● Maintain a working understanding of SEO, local SEO, Google Business Profiles, paid search, social media advertising, and website conversion optimization. ● Collaborate with digital marketing vendors to ensure strategies align with business objectives and performance expectations. ● Review SEO performance, website traffic, keyword visibility, and local search opportunities to support organic growth. ● Identify gaps in marketing performance and develop recommendations to improve results. ● Communicate marketing findings and strategic recommendations to franchisees and leadership in a clear, actionable manner. **Creative Direction & Brand Management (5% of role)** ● Provide strategic direction for marketing materials, campaigns, and promotional initiatives. ● Collaborate with creative teams, designers, and external partners to develop effective marketing assets. ● Ensure campaigns and marketing materials align with established brand guidelines, messaging, and positioning. ● Contribute ideas for compelling marketing content, promotional messaging, and creative concepts. ● Maintain an understanding of design principles, content development, and creative platforms to effectively guide production. *This role is not intended to function primarily as a graphic designer, content creator, or social media coordinator.* **Required Qualifications** ● Bachelor's degree in Marketing, Communications, Business Administration, or a related field, or equivalent professional experience. ● 4–6 years of professional marketing experience, with demonstrated responsibility for marketing strategy and campaign development. ● Experience developing and executing integrated marketing campaigns across multiple channels. ● Strong understanding of local marketing, customer acquisition, brand awareness, and customer retention strategies. ● Experience planning community engagement initiatives, events, partnerships, or grassroots marketing programs. ● Working knowledge of SEO, local search marketing, paid digital advertising, and social media marketing. ● Ability to interpret marketing data and translate findings into strategic recommendations. ● Strong written and verbal communication skills. ● Excellent organizational, project management, and problem-solving abilities. ● Ability to manage multiple projects, stakeholders, and competing priorities. ● Experience collaborating with vendors, agencies, and cross-functional teams. **Preferred Qualifications** ● Experience working within a franchise organization, multi-location business, or distributed marketing environment. ● Experience in home services, HVAC, plumbing, or other service-based industries. ● Experience developing local marketing strategies for businesses operating in different geographic markets. ● Familiarity with CRM systems, marketing automation platforms, and marketing reporting tools. ● Experience with Google Analytics, Google Business Profile, SEMrush, or similar marketing analytics platforms. ● Familiarity with Canva, Adobe Creative Suite, or comparable creative tools. ● Experience developing franchise marketing playbooks, training resources, or scalable marketing programs. ● Experience presenting marketing strategies, conducting training sessions, or advising business owners. **Key Skills & Competencies** **Strategic Thinking:** Ability to see the bigger picture, identify opportunities, and develop marketing initiatives aligned with business growth. **Analytical Decision-Making:** Ability to interpret performance metrics, identify trends, and make data-informed recommendations. **Relationship Building:** Strong interpersonal skills with the ability to engage franchise owners, vendors, internal stakeholders, and community partners. **Local Marketing Expertise:** Understanding of how to build brand recognition, trust, and customer relationships within individual markets. **Campaign Leadership:** Ability to manage marketing initiatives from concept and planning through implementation and performance evaluation. **Creative Judgment:** Ability to assess marketing messaging, visual direction, and campaign effectiveness without needing to personally produce every asset. **Adaptability:** Ability to support multiple brands, markets, and franchisee needs while maintaining consistent strategic direction. **Key Performance Indicators (KPIs)** Success in this position will be evaluated through a combination of strategic execution, franchisee engagement, and measurable marketing performance. ● Growth in qualified leads and customer acquisition across participating franchise locations. ● Improvements in marketing campaign performance and conversion rates. ● Franchisee participation in national and local marketing initiatives. ● Increased implementation of community engagement and referral programs. ● Improvements in local brand visibility and organic search performance. ● Effectiveness of marketing strategies in supporting customer retention and repeat business. ● Timely execution of marketing campaigns and strategic initiatives. ● Franchisee satisfaction with marketing guidance, resources, and support. ● Demonstrated ability to identify marketing opportunities and implement improvements. Work Location: In person