Digital Marketing Specialist

**About The Role** The Digital Marketing Specialist owns the day-to-day execution of paid and organic programs across search, social, email, and web — turning marketing strategy into measurable traffic, leads, and pipeline. This is a hands-on role at the center of the demand generation engine. You will run campaigns end-to-end: build them in the marketing stack, launch them, measure them in GA4 and the CRM, and iterate weekly based on what the data says. The role reports on performance directly to marketing leadership and works closely with content, design, and sales. **Key Responsibilities** * Build, launch, and optimize paid campaigns across Google Ads, LinkedIn Ads, and Meta — including audience targeting, bidding strategy, and budget pacing * Own SEO execution: keyword research, on-page optimization, technical SEO audits, and coordination with content on ranking and organic traffic goals * Develop and A/B test landing pages, ad creative, email sequences, and CTAs to improve conversion rates across the funnel * Run email marketing programs in HubSpot or Marketo, including lifecycle campaigns, segmentation, and nurture workflows * Track and report on KPIs — CAC, ROAS, MQL volume, cost-per-lead, and organic performance — in GA4, Looker Studio, and the CRM * Manage the digital marketing calendar and coordinate asset production with design, content, and product marketing teams * Monitor competitor and market activity to identify channel opportunities and messaging gaps **What We Are Looking For** * 3-6 years of digital marketing experience with direct ownership of paid search, paid social, or SEO programs * Hands-on expertise with Google Ads, LinkedIn Campaign Manager, and GA4; Google Analytics certification a plus * Working knowledge of SEO tools (Semrush, Ahrefs, or Screaming Frog) and search console reporting * Experience with marketing automation platforms (HubSpot, Marketo, or Pardot) and CRM-based campaign reporting * Strong analytical skills: comfortable building dashboards, interpreting funnel data, and presenting performance to leadership * Excellent copywriting and project management skills across concurrent, deadline-driven campaigns * Bonus: HTML/CSS basics for landing page edits, experience with Webflow or WordPress, and exposure to B2B demand-gen or ABM programs