Vice President of Brand Management

Overview We are seeking a dynamic and visionary Vice President of Brand Management to lead our brand strategy and elevate our market presence. This energetic leader will drive innovative branding initiatives, craft compelling storytelling, and oversee multi-channel marketing efforts to ensure our brand resonates strongly with diverse audiences. With a focus on strategic growth, data-driven insights, and cross-functional collaboration, you will shape the future of our brand identity and ensure consistent, impactful messaging across all platforms. This role offers an exciting opportunity to influence industry trends, manage large-scale creative projects, and inspire a high-performing team dedicated to excellence in brand stewardship. Duties * Develop and execute comprehensive brand strategies aligned with overall business objectives, ensuring differentiation in competitive markets * Lead cross-functional teams including marketing, product management, digital marketing, public relations, and sales to deliver cohesive brand campaigns * Oversee multichannel marketing initiatives encompassing social media management, digital marketing, e-commerce, and traditional advertising channels * Drive storytelling efforts that articulate the brand’s vision, values, and unique value propositions to diverse audiences * Utilize industry trends analysis and market research to inform strategic planning and identify new opportunities for growth * Manage large-scale creative projects from conception through execution while maintaining brand consistency and quality standards * Leverage marketing analytics tools such as Nielsen data and other analysis skills to measure campaign effectiveness and inform data-driven decision making * Oversee branding budgets, ensure resource allocation aligns with strategic priorities, and monitor ROI for all marketing activities * Foster a culture of innovation within the team by encouraging creative thinking and continuous learning in digital branding techniques Experience * Proven experience in senior marketing or brand management roles with a track record of developing successful branding strategies across multiple channels * Strong background in social media management, digital marketing, multichannel marketing, and e-commerce platforms * Demonstrated expertise in product management, brand storytelling, and campaign management within competitive industries * Extensive knowledge of industry trends, market research methodologies, and marketing analytics tools such as Nielsen or similar platforms * Exceptional leadership skills with experience managing large teams and coordinating cross-functional projects effectively * Proficiency in strategic planning, marketing project management, budgeting, and analysis skills to optimize campaign performance * Familiarity with Adobe Creative Suite for overseeing creative assets and ensuring visual consistency across campaigns * Strong understanding of B2B marketing dynamics and public relations strategies to enhance brand reputation Join us as we shape the future of our brand! Bring your strategic vision, innovative mindset, and passion for storytelling to lead our brand management team toward unprecedented growth. Pay: $93,300.00 - $153,000.00 per year Benefits: * Employee assistance program * Life insurance * Professional development assistance * Vision insurance Work Location: Hybrid remote in Roanoke, VA 24012