B2B SaaS Growth Marketing Specialist

**Overview** As a B2B SaaS Growth Marketing Specialist, you’ll build and optimize digital campaigns that help business customers discover, evaluate, and adopt software. You’ll connect content, paid media, and analytics to improve the customer journey and guide decisions with clear performance insights. Your impact: By improving campaign relevance and conversion paths, you help prospective customers find useful solutions and help sales teams engage better-informed leads. **Responsibilities** * Plan and manage digital marketing campaigns across SEO, SEM, paid search, Google Ads (formerly Google AdWords), Facebook Advertising, and social media advertising. * Create and refine content, copy, and creative assets for websites, email marketing, and social media; support content creation, copywriting, and graphic design. * Manage website updates using WordPress and other content management systems; apply conversion optimization and coordinate HTML, CSS, or JavaScript changes as needed. * Set up marketing automation, campaign tracking, and reporting with Google Analytics, Google Tag Manager, and other web analytics tools. * Analyze marketing analytics, web analytics, and e-commerce performance; use SEO tools and keyword research to identify opportunities and improve results. **Qualifications** * Experience in B2B marketing, digital marketing, performance marketing, paid advertising campaign management, social media management, and digital campaign management. * Practical knowledge of digital marketing campaign setup, email marketing, SEO, SEM, paid search marketing, and social media marketing. * Technical proficiency with website management, WordPress, HTML, CSS, JavaScript, and marketing automation; SQL experience is useful. * Familiarity with Adobe Creative Suite, including Adobe Photoshop, plus Google Ads, Google Analytics, and Google Tag Manager. * Strong analytical and communication skills, with the ability to turn web analytics reporting into clear recommendations. Pay: $600.00 per month Benefits: * Flexible schedule Work Location: Remote