Social Media Contractor

**Denver Social Media Contractor** ================================== **90\-Day KPI Framework** ------------------------- ### **Role Focus** Masha’s primary focus will be supporting the **Denver market and Denver team** through lead generation, local outreach, in\-clinic content, and business\-to\-business opportunities. The role will begin at **15 hour per week.** Additional projects may come up as the role develops, but they should continue to fit within the agreed weekly hours unless an expansion in scope is discussed. **1\. Lead Generation** ----------------------- ### **Goal** Generate **8–10 qualified Denver leads per week**. Leads should come through: * Social engagement * Direct outreach * Local community connections * Partnerships * Referral opportunities The focus is on identifying prospective clients and creating conversations that can support new client growth for Denver. **2\. Denver Outreach** ----------------------- Outreach should be primarily focused on **Denver\-based accounts, businesses, creators, and communities** that align with the PREVA client. This includes: * Local businesses * Wellness and fitness brands * Beauty businesses * Hospitality * Fashion and retail * Local creators and influencers * Other brands with an overlapping audience The goal is to consistently increase PREVA’s visibility and relationships within the Denver market. **3\. In\-Clinic Content** -------------------------- ### **Goal** Plan and execute **one dedicated Denver content day per week**. Content days will be planned in partnership with **Chelsea and Ariel** based on: * The overall monthly marketing strategy * Weekly priorities * Promotions * Provider needs * Treatment focus * Upcoming campaigns The purpose is to create a consistent pipeline of Denver\-specific content while maintaining alignment with PREVA’s broader brand and marketing strategy. **4\. Business\-to\-Business Opportunities** -------------------------------------------- Identify and develop opportunities for PREVA to partner with other Denver businesses. This may include: * Brand partnerships * Collaborations * Cross\-promotion * Referral relationships * Events * Giveaways * Community activations * Content collaborations The focus should be on opportunities that increase local visibility, introduce PREVA to new audiences, and support client acquisition. **Performance Review** ---------------------- We will evaluate the role based on: * Consistency of **8–10 leads per week** * Quality and consistency of Denver outreach * Execution of weekly content days * Business\-to\-business opportunities generated * Partnerships or collaborations developed * Overall contribution to Denver visibility and new client growth