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MABASA / LINKEDIN

Marketing Manager

ZyVet Animal Health Inc.

Location
Pennington, NJ
Work type
fulltime
Source publication date
Original publication date not confirmed
Source closing date
Not supplied — check original advert

Job description from the source

Job Type Full\-time **Description** RESPONSIBILITIES: Trade Show \& Event Management * Plan, coordinate, and execute national, regional, and distributor trade shows, conferences, and customer events. * Manage event logistics including booth design, promotional materials, sponsorships, registrations, shipping, staffing schedules, and on\-site support. * Coordinate pre\-show and post\-show communications and lead follow\-up activities with the sales team. * Track event budgets, ROI, attendee engagement, and lead generation metrics. * Maintain an annual trade show and sales meeting calendar and ensure alignment with strategic business objectives. Promotional Material \& Sell Sheet Development * Develop and maintain products sell sheets, brochures, flyers, digital assets, and customer\-facing promotional materials. * Collaborate with product management, regulatory, and sales teams to ensure messaging accuracy and compliance. * Partner with external agencies and graphic designers to create compelling marketing collateral. * Ensure brand consistency across all materials and customer touchpoints. Campaign Management * Plan, execute, and optimize integrated marketing campaigns across email, digital, social media, distributor channels, and events. * Develop campaign briefs, timelines, messaging, and performance metrics. * Coordinate content creation and campaign deployment to support product launches, promotions, and strategic initiatives. * Monitor campaign effectiveness and provide recommendations for continuous improvement. * Analyze marketing performance data and prepare reports for leadership. Distributor Communications * Serve as the primary marketing liaison for distributor partners. * Develop distributor\-focused communications, promotional programs, sales enablement tools, and campaign support materials. * Coordinate distributor marketing activities, co\-op marketing initiatives, and promotional opportunities. * Ensure distributors are informed of product updates, campaigns, launches, and marketing resources. * Build strong relationships with distributor marketing and sales teams to increase program participation and sales performance. Cross\-Functional Collaboration * Partner closely with sales, product management, veterinary technical teams, and customer service to support commercial objectives. * Assist in the development and execution of annual marketing plans and budgets. * Support product launches and ongoing brand growth initiatives. * Manage multiple projects simultaneously while meeting deadlines and budget requirements. **Requirements** QUALIFICATIONS – SKILLS \& REQUIREMENTS: * 5\+ years of marketing experience, preferably in animal health, veterinary, healthcare, agriculture, or related industries. * Strong project management and organizational skills. * Excellent written, verbal, and presentation communication skills. * Proficiency in Microsoft Office Suite, marketing automation tools, and CRM platforms. * Familiarity with Photoshop, Graphic Design, MailChimp. **Education \& Experience** * Bachelor’s degree in marketing, communications, business, or related field. * Experience managing trade shows, customer events, and promotional programs. * Experience developing sales collateral, sell sheets, and marketing communications. * Knowledge of digital marketing platforms, email marketing, and marketing analytics. * Experience managing outside agencies, vendors, and creative resources. **Preferred** * Experience working with veterinary, animal health, pharmaceutical, or agricultural distribution channels.

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