Social Media Manager

Crystal Plaza is looking for a creative, organized and highly hands\-on Social Media Manager to lead our digital presence and bring the energy of our events to life online. This is not a desk\-only marketing role. You will be on\-site capturing real moments, turning them into polished content, and building an active social presence that reflects the quality, warmth and excitement of the Crystal Plaza experience. The right person is equal parts storyteller, content creator and social strategist. You can recognize a great moment as it happens, capture it beautifully, edit it quickly and publish it with a clear purpose. You will work closely with our sales, events, culinary and leadership teams while collaborating with planners, photographers, entertainers and other event partners. What you will own * Social strategy: Develop and manage a clear social media strategy that supports brand awareness, audience growth, inquiries and bookings. * Content calendar: Build and maintain an organized publishing calendar across Instagram, TikTok, Facebook, Pinterest, LinkedIn and other relevant channels. * Event content capture: Attend weddings, celebrations, corporate events, tastings and behind\-the\-scenes moments to capture high\-quality photo and video content. * Content creation: Create Reels, TikToks, Stories, carousels, graphics, short\-form videos and written posts that feel polished, current and distinctly Crystal Plaza. * Editing and publishing: Edit content efficiently, write compelling captions, select music and trends thoughtfully, and publish on a consistent schedule. * Real\-time storytelling: Share timely event\-day content when appropriate while protecting the guest experience and following all client and vendor permissions. * Community management: Monitor comments, direct messages, tags and mentions; engage warmly and route qualified inquiries to the correct team member. * Creative collaboration: Partner with internal teams and event professionals to identify stories, coordinate coverage and extend the reach of strong content. * Asset organization: Maintain a searchable library of approved photos, videos, captions, raw footage and reusable brand assets. * Performance reporting: Track platform performance, identify what is working and share clear recommendations based on reach, engagement, audience behavior and inquiry activity. * Trend and competitor awareness: Stay current on platform changes, content formats, wedding and event trends, and relevant competitor activity without chasing trends that do not fit the brand. * Campaign support: Support seasonal campaigns, venue announcements, vendor collaborations, influencer opportunities and paid social initiatives as needed. What success looks like * A consistent brand presence: Every channel feels cohesive, elevated and recognizably Crystal Plaza. * Reliable event coverage: Important moments are captured without disrupting the event or relying on last\-minute coordination. * A repeatable content engine: The calendar stays active because content is planned, captured, edited and organized consistently. * Stronger audience response: Content earns meaningful engagement, encourages sharing and supports qualified interest in the venue. * Useful insights: Reporting goes beyond surface\-level numbers and turns performance data into better creative and publishing decisions. What you bring * Relevant experience: Demonstrated success managing social media and creating content for a brand, hospitality business, venue, agency or related organization. * A strong portfolio: Examples of short\-form video, photography, graphics and social posts that show both creative judgment and platform fluency. * Production skills: Confidence shooting on a smartphone and/or camera, with strong editing ability in tools such as Adobe Creative Cloud, Canva, CapCut or comparable software. * Platform knowledge: A practical understanding of Instagram, TikTok, Facebook, Pinterest and LinkedIn, including formats, algorithms, trends and publishing best practices. * Excellent writing: A sharp eye for captions, tone, grammar and details, with the ability to adapt copy for different audiences and platforms. * Analytical thinking: Comfort using native analytics and reporting tools to evaluate performance and improve future content. * Event\-ready professionalism: The judgment, energy and discretion to work around clients, guests and vendor teams during important celebrations. * Dependable execution: Strong organization, follow\-through and the ability to manage multiple priorities in a fast\-moving environment. * Flexible availability: Willingness to work on\-site during select evenings, weekends and holidays when the best content moments happen. Preferred experience * Weddings, events, hospitality, luxury brands, food and beverage, or lifestyle content. * Social media scheduling and listening tools such as Meta Business Suite, Later, Hootsuite or Buffer. * Creator, influencer or vendor partnership coordination. * Paid social campaign support and basic website or search engine optimization knowledge. Why Crystal Plaza Crystal Plaza is a family\-owned luxury wedding and event venue with four generations of hospitality behind it. Every week brings new people, new details and new stories to tell. You will work in a creative, celebratory environment surrounded by beautiful design, exceptional food and unforgettable moments, with real ownership over how the brand shows up online. This role is ideal for someone who wants to create, not just coordinate, and who thrives where the energy is live, the standards are high and no two events are the same. Pay: $60,000\.00 \- $70,000\.00 per year Benefits: * Flexible schedule * Paid time off Work Location: In person