Digital Marketing Manager

We are looking for a strategic Digital Marketing Manager to guide brand growth and customer engagement for a manufacturing organization in Eagan, Minnesota. This position will shape integrated marketing programs that connect retail, ecommerce, and direct-to-consumer audiences while strengthening overall market presence. The ideal candidate brings strong leadership in brand development, campaign execution, and performance-driven digital marketing, along with the ability to collaborate across teams and translate business goals into effective marketing initiatives. Responsibilities: • Direct brand planning and market positioning across product categories and customer touchpoints to ensure a consistent and compelling presence. • Build and execute multi-channel marketing programs that support awareness, engagement, and revenue objectives across online and offline environments. • Lead launch planning for new products, coordinating messaging, channel strategy, and execution for retail, ecommerce, and direct sales pathways. • Manage campaigns across paid, owned, earned, and social channels, refining tactics to improve reach, response, and conversion. • Partner with sales and internal stakeholders to create shopper-focused initiatives that strengthen customer relationships and support business growth. • Oversee digital efforts such as email campaigns, paid social, Google Ads, website promotion, and customer acquisition programs to expand demand and online sales. • Guide content development across formats including web copy, social posts, visual assets, product education materials, and campaign storytelling. • Supervise external partners and internal marketing resources while keeping projects aligned with timelines, budgets, and brand standards. • Analyze campaign performance, engagement trends, and key marketing metrics using tools such as Google Analytics to inform optimization and investment decisions. • Bachelor’s degree in Marketing, Communications, Business Administration, or a related discipline. • 8 plus years of progressive experience in marketing leadership with emphasis on brand strategy and digital execution. • Demonstrated success leading integrated campaigns that support ecommerce, direct-to-consumer, and retail marketing goals. • Strong knowledge of digital marketing channels, including email marketing, paid social, Google Ads, and web analytics. • Experience launching products and managing cross-functional initiatives involving sales, product, and operational teams. • Ability to oversee agencies, freelancers, and internal contributors while managing budgets and performance expectations. • Proficiency with Microsoft Office, social media management platforms, and marketing reporting tools such as Google Analytics. • Background in consumer-oriented industries such as manufacturing, retail, outdoor, lifestyle, hardware, pet, or related markets is preferred. Innovation starts with people. ® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use and Privacy Notice.