Social Media Manager

**Social Media Manager (Charlotte, NC)** *Overview* Social Media Manager to build and run day-to-day social for its all brands under its umbrella. Each brand has its own audience, voice, and website, and two are launching fresh Instagram accounts from a clean baseline. This role owns the content calendar, community, and channel growth for both, and works within the strict compliance limits of the hemp category. *The following are up to and including- this space is under continuous change* * Run the social calendar and posting cadence, keeping each brand’s voice distinct * Grow the new Instagram accounts and other organic channels against clear audience and engagement targets for each brand * Manage community across both brands: comments, DMs, tags, and reposts * Execute the research-led social strategy with the Digital Marketing Lead, including quarterly creative shifts tied to cultural moments * Brief the Video Creator and design team on short-form video, graphics, and trend formats, and move assets through approvals * Capture and post event and activation content with the field marketing and experiential teams * Coordinate with the influencer manager and the affiliate creator program so creator content and brand channels stay aligned * Use AI tools to speed up content planning, captions, and reporting * Check every post for 21+ gating and no health claims, and route copy and creative through compliance * Report weekly on reach, engagement, follower growth, and top-performing content for each brand *Qualifications* * 5+ years managing social for a consumer brand, ideally in beverage, lifestyle, or culture-driven categories * Experience growing accounts from launch or a new baseline * Strong on Instagram and TikTok trend formats and short-form content * Comfortable running two brand voices at once in a fast-moving, small-team environment * Based in or willing to relocate to the Charlotte area Pay: $53,300.00 - $64,300.00 per year Work Location: In person