Director of Global Brand Strategy

Job Summary We are seeking an experienced and strategic **Director of Global Brand Strategy** to lead the development and execution of global brand strategies that strengthen brand awareness, consistency, differentiation, and long\-term growth. The Director will translate business objectives, market insights, customer needs, and competitive intelligence into actionable global brand strategies. This role will work closely with Marketing, Product, Sales, Communications, Creative, and regional teams to ensure a consistent and compelling brand experience across markets. The ideal candidate is a strategic thinker with strong business judgment, excellent communication skills, and experience managing complex global brand initiatives across multiple markets and audiences. Responsibilities * Develop and execute comprehensive global brand strategies aligned with overall business objectives. * Define brand positioning, messaging, value propositions, and strategic priorities across global markets. * Conduct market, customer, and competitive research to identify emerging trends and growth opportunities. * Translate consumer and market insights into actionable brand strategies and marketing initiatives. * Establish global brand standards, guidelines, and frameworks to ensure consistency across regions. * Partner with regional and local marketing teams to adapt global strategies to market\-specific requirements. * Lead annual and long\-term brand planning processes. * Collaborate with Creative, Content, Communications, Product Marketing, Sales, and Product teams on brand initiatives. * Develop strategic briefs and provide direction for major brand campaigns and integrated marketing programs. * Evaluate brand performance and recommend strategies to improve awareness, consideration, engagement, and loyalty. * Monitor competitive positioning and identify opportunities for brand differentiation. * Manage multiple strategic projects and ensure initiatives are delivered on time and within budget. * Present brand strategies, research findings, and recommendations to senior leadership. * Establish processes for measuring brand effectiveness and return on marketing investment. * Support global product launches, corporate initiatives, partnerships, and other strategic marketing programs. * Manage external agencies, consultants, and strategic partners as needed. * Build strong relationships with internal stakeholders across global and regional organizations. Qualifications * Bachelor's degree in Marketing, Business Administration, Communications, or a related field. * 20\+ years of experience in brand strategy, marketing strategy, consumer marketing, or a related discipline. * 8\+ years of experience managing global or multi\-market brand initiatives. * Demonstrated experience developing and implementing successful brand strategies. * Strong understanding of brand positioning, messaging, customer segmentation, and market analysis. * Experience working with cross\-functional and geographically distributed teams. * Strong strategic planning and project management skills. * Excellent written, verbal, and presentation skills. * Strong analytical and problem\-solving abilities. * Ability to translate complex market information into clear strategic recommendations. * Ability to manage multiple priorities in a fast\-paced environment. Preferred Qualifications * Master's degree in Marketing, Business, or a related discipline. * Experience working for a global, multinational, or rapidly growing organization. * Experience in B2B, B2C, technology, financial services, healthcare, consumer products, or professional services. * Experience managing international brand portfolios. * Experience with brand research, customer insights, and market intelligence. * Experience managing external creative or marketing agencies. * Familiarity with brand measurement frameworks and marketing analytics platforms. * Experience leading large\-scale global rebranding or brand transformation initiatives. Required Skills * Global Brand Strategy * Brand Positioning * Marketing Strategy * Consumer \& Market Insights * Competitive Analysis * Brand Management * Strategic Planning * Integrated Marketing * Project Management * Data Analysis * Executive Communication * Cross\-Functional Leadership * Stakeholder Management * Presentation Skills Pay: $189,204\.60 \- $227,332\.42 per year Benefits: * 401(k) * Dental insurance * Flexible schedule * Gym membership * Health insurance * Life insurance * Paid time off * Parental leave * Professional development assistance * Referral program * Vision insurance Work Location: Remote