Social Media and Marketing Manager

**Overview** We are seeking a dynamic and innovative Social Media and Marketing Manager to lead our digital marketing initiatives and elevate our brand presence across multiple platforms. In this role, you will craft compelling content, develop strategic campaigns, and analyze performance metrics to drive engagement and growth. Your expertise in social media management, digital marketing analytics, and creative design will be essential in shaping our online voice and connecting with our target audience. Join us to make a meaningful impact through vibrant storytelling, strategic planning, and data-driven decision-making! **Duties** * Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand awareness and engagement. * Create engaging content including graphics, videos, photography, and written posts that align with branding guidelines and marketing goals. * Manage social media scheduling tools like Hootsuite or Buffer to ensure consistent posting schedules and timely campaign launches. * Monitor social listening tools to track brand sentiment, industry trends, and competitor activities; use insights to refine content strategies. * Analyze media performance using analytics tools such as Google Analytics, Adobe Creative Suite, and social media analytics platforms; prepare reports on campaign effectiveness. * Collaborate with public relations teams to coordinate media outreach, press releases, and reputation management efforts. * Oversee paid advertising campaigns on Facebook Advertising and other social media platforms to maximize reach and ROI. * Maintain relationships with influencers, partners, and stakeholders to foster brand loyalty and expand outreach efforts. * Ensure all content adheres to best practices in SEO, keyword research, proofreading, and branding consistency. * Stay current with emerging trends in digital marketing performance monitoring, social media content creation, graphic design, video editing, and media editing tools. **Requirements** * Proven experience in social media management, digital marketing analytics, content creation, and campaign execution. * Proficiency in social listening tools like Hootsuite or Buffer; experience with web analytics such as Google Analytics is essential. * Strong skills in Adobe Creative Suite (Photoshop, Illustrator) for graphic design; experience with video editing software is a plus. * Knowledge of SEO principles, keyword research techniques, and marketing online analytics to optimize content visibility. * Ability to craft compelling written content tailored for diverse social media platforms; excellent proofreading skills are required. * Familiarity with media performance analytics tools for monitoring digital marketing performance metrics. * Exceptional relationship management skills with the ability to coordinate cross-functional teams effectively. * A proactive attitude towards learning new digital marketing trends and applying innovative solutions. * Bachelor’s degree in Marketing, Communications or related field preferred but not mandatory. Join us as a Social Media and Marketing Manager where your creativity meets strategic insight! Help shape our brand story while advancing your career in a vibrant environment that values innovation, collaboration, and results-driven success! Pay: From $60,000.00 per year Benefits: * Relocation assistance Education: * Bachelor's (Preferred) Experience: * Social media management: 2 years (Preferred) Work Location: In person